Step Podcast

AI is responsible for a great deal of startups' success nowadays, where the role of AI in setting stable grounds for any startup is important. To learn about where to integrate AI in your business, how to make the best use of the data generated, and the AI strategies that boost growth and scalability for startups, listen to the full episode featuring Ahmad Khwileh of Google, Ajith Nayar of CamCom Technologies, Nour Al Hasan of Tarjama and Susheel Sethumadhavan of Kearney Middle East.

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HIGHLIGHTS

1:48 - AI addressing the core of business

6:19 - Using AI for a competitive edge

13:34 - Embedding AI into the customer journey

17:13 - AI addressing non-core parts of the business

21:52 - Sourcing the right talent & technology

25:00 - Scaling a business using AI

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QUOTES

"Extensibility is definitely something that you can get by leveraging technology correctly."

"You should allow people to reinvent the wheel."

"You need to have your data strategy before AI strategy."

"For every product, you need to have a roadmap which involves the data."

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If you’re enjoying this podcast, please subscribe to Step Podcast and leave us a review!

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Podcasting isn't just a trend, it's about establishing relationships that matter with guests and listeners and building communities

Our guests Mouin Jaber of Sarde (after dinner), Loulou Khazen of Conversations with Loulou, Stefano Fallaha of Podeo, Bella Ibrahim of Kerning Cultures, alongside Former Radio Host Olga Habre explain how to build the right community for your podcast and engage your audience. You will also learn how to overcome the challenges you might face and the different opportunities and channels for monetization.

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HIGHLIGHTS

-Defining podcasts

-Engaging the audience

-How to choose your podcast topic and guest

-Challenges for creators

-Reaching people & discoverability

-Monetizing your content

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Quotes

"Podcasts are the most intimate medium there is."

"Marketing does nothing if the content is not strong"

"It's a content vertical that really builds trust between the creator and the listener. "

"The podcasts that leave room for the listener to be part of the content creation are the ones that make the most engagement."

" You need to make sure that supply and inventory is available, and you need to be able to deliver on these impressions."

"Try to use all of the resources that are available for you to be able to get your message through."

"Discoverability is a very challenging point that we need to solve for."

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If you’re enjoying this podcast, please subscribe to Step Podcast and leave us a review!

Spotify → https://spoti.fi/3LIG8wj

Apple Podcasts → https://apple.co/3PxIXU5

Anghami → https://bit.ly/3lDKxG4

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Impact startups are building solutions to the world's problems including climate change, pollution, and more.

Tameka Vasquez of Sidewalk Labs (Alphabet), Alicia Sornson of Village Capital, Kevin Holliday of C3 alongside Khyara Ranaweera of The Conscious Consultancy highlight the importance of investing in impact-focused startups and how more and more VCs are interested in having social returns on their investments

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HIGHLIGHTS

Social entrepreneurship vs tech entrepreneurship

Impact VCs vs tech VCs

Social entrepreneurship & the challenges

Advice for social entrepreneurs.

Subscribe now to the Step Feed newsletter for a daily roundup of the top tech & business news https://bit.ly/3d1XNDq

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QUOTES

"There needs to be a lot more support for impact-minded startups."

"There's also a lack of language around impact."

"Local problems are best solved by local solutions."

"The world will be better off even if the idea fails."

"There's a common misconception around impact-driven startups, that they're not innovative."

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If you’re enjoying this podcast, please subscribe to Step Podcast and leave us a review!

Spotify → https://spoti.fi/3LIG8wj

Apple Podcasts → https://apple.co/3PxIXU5

Anghami → https://bit.ly/3lDKxG4

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In this episode, Marius Ciavola of Tradeling, David Feuillard of Eatapp , and Saif Ali of Dastgyr discuss how e-commerce affected the B2B arena and B2C consumer behavior, B2B vs. B2C impact on economic growth, and the upcoming global trends we should expect in the industry.

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HIGHLIGHTS

-Evolution of B2B trade

-Consumer behavior & market trends

-B2B &. B2C coexisting

-Upcoming global trends

Sign up for Step events https://stepconference.com/

Subscribe now to the Step Feed newsletter for a daily roundup of the top tech & business news https://bit.ly/3d1XNDq

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QUOTES

"We see an increased adoption of digital services, particularly in B2B"

"Once you put the technology to it, the experience overall for all of the stakeholders involved will be improved."

"One makes approximately 12 online searches before they actually make a purchase online"

"If we want to have like a full ecosystem, both have to be successful in some ways"

"What's amazing about B2B is you can scale globally, way faster."

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If you’re enjoying this podcast, please subscribe to Step Podcast and leave us a review!

Spotify → https://spoti.fi/3LIG8wj

Apple Podcasts → https://apple.co/3PxIXU5

Anghami → https://bit.ly/3lDKxG4

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In this episode, Badr Ward of Lamsa, Aamer Sheikh of PepsiCo Middle East, Saeed Alnofel of in5 Dubai, Victor Kiriakos of MQB alongside Dana Abou Shakra of Park Innovation discuss all the verticals that go into making startup communities thrive.

Sign up for Step Saudi 2022 https://saudi.stepconference.com/

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From podcasting to YouTubing and running social channels, it's always a struggle bringing numbers up, what's the trick?

Panelists Mamta Varerkar at Yellow, Panagiotis Tsaggas at Susurrus, Mashal Waqar at Milestone Ventures & MyLily and Casey Fitzgerald at Lovin Dubai reveal how podcasters can attract listeners, YouTubers can get more views and Social Influencers can get more following and engagement.

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Cashless economies are inevitable and new technologies are taking over. Fintech players Anuscha Iqbal at Spotii, Nada Hassan at YAP, Alaeddin Elmajed at Hyperpay and Riaz Naqvi at Hill+Knowlton tell you about the key elements you need to consider when building your brand, how to gain the trust of traditional businesses and the role regulations and collaborations in the industry.

Sign up for Step Saudi 2022 happening in December 2022 https://saudi.stepconference.com/

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A successful brand is all about the consumer's experience. Vishal Badiani of Snapchat, Moe Minkara of Mink, Fouad Jeryes of Maqsam and Sarah Trad of Step Feed discuss creative consumer experience strategies brands have to follow to stand out and build a loyal community.

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VCs refer to markets like MENA as ‘emerging’ but some experts project that it will become the dominant source of investment flows. On this episode, Amal Dokhan of 500 Global, GV Ravishankar of Sequoia Capital, Walid Faza of MSA Capital, Jehan Ara of Katalyst Lab and Vijay Tirathrai of Techstars tell you about what factors to consider when investing in startups in emerging markets.

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With the gaming industry expanding in the region, e-sports athletes and organizers Saeed Sharaf of Esports Middle East, Madiha "Madi" Naz of Nigma Galaxy, Aref Aabed of MBC and Povilas Joniskis of Boston Consultancy Group talk about accepting e-sports as a sport, females in the e-sports space, and its development in MENA.

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