Search engine optimization, or SEO, is a must-have for any business with a website – and these days that’s just about every business. Stephan Spencer helps clients bring massive traffic (i.e. leads) to their sites using cutting-edge SEO tools and strategies. It’s all about getting on page 1 of the Google results, and that means having the right keywords in place. Exactly how to do that is always changing based on Google’s algorithm. Stephan shares how he stays one step ahead of the game.