Many CVCs, because of their parents’ core business, tend to have, for lack of a better term, high-minded or particularly noble missions – whether that’s saving the planet from climate change, or humanity from disease, or anything else that may in some way contribute to the saving of the world – but then you have some investor who just want you to have a grand old time with the people you care about. That’s what Convivialité Ventures, the CVC unit of Pernod Ricard, aims to do.

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