Content Strategy Insights

Stephanie Pereira: Designing Hyper-localized Content


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Localizing digital product content is challenging on its own. When you add the need to communicate about sensitive financial topics to very specific audiences, the complexity of the work quickly grows.

Stephanie Pereira is a content design manager working on the Google Payments product. She deftly balances a range of internal compliance and design concerns with the very specific hyper-localization needs of her audience. 

(We had an internet connection issue around 28:00 - apologies for the break in continuity.)

https://ellessmedia.com/csi/stephanie-pereira/

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Content Strategy InsightsBy Larry Swanson

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