How can brands optimize the customer’s journey through the funnel?

And how can brands leverage contact scoring to increase sales?

Stephen Cuccio is here to share his digital marketing expertise.

Stephen is the Vice President of Business Development at AirTank, a full-service design, development, and marketing consultancy with a track record of increasing sales for their clients.

In this episode, he’ll cover:

• What is lead nurturing
• Top questions to ask a new prospect
• Building long-term partnerships with clients
• How to approach lead scoring
• And more