In this episode of The Swine It Podcast Show Canada, Stephen Heckbert, Executive Director of the Canadian Pork Council, explores the intricacies of trade relations impacting the Canadian swine industry. Stephen discusses the challenges and opportunities within international markets, particularly in Europe, the UK, Japan, and the Philippines. Tune in for an informative discussion on how these trade relationships shape the future of Canadian pork production. Listen to the full episode on all major platforms.

"Trade is vital to the pork industry in Canada as we export 70% of our products, making our trading relationships crucial for industry survival." - Stephen Heckbert

• (00:00) Introduction
• (04:00) Trade relations with Europe and the UK
• (10:00) Success in the Japanese market
• (11:45) Exploring the Philippines and other markets
• (16:00) The importance of storytelling in trade
• (22:00) Impact of US labeling regulations
• (28:06)  Three final questions

Meet the guest: Stephen Heckbert is the Executive Director of the Canadian Pork Council. With over 20 years of experience in multi-industry leadership, Stephen has a strategic communications and public affairs background. He previously taught at Algonquin College and worked in various government roles. Stephen is committed to advocating for the Canadian pork industry.

The Swine it Podcast Show Canada is trusted and supported by innovative companies like:

- Protekta

* Precision Veterinary Services

- dsm-firmenich

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