In this episode of The Swine it Podcast Show Canada, Stephen Heckbert, Executive Director of the Canadian Pork Council, breaks down what shifting political dynamics mean for pork producers in Canada. He shares insights on trade relationships, the importance of effective communication with policymakers, and opportunities for market growth. Listen now on all major platforms!

"We have to really simplify our story so that it's easy for a policymaker to understand what they can do to help us."

Meet the guest: Stephen Heckbert, Executive Director of the Canadian Pork Council, holds a B.A. in English and Philosophy from the University of Prince Edward Island and a BBA in Marketing from St. Francis Xavier University. With over two decades of leadership across public and private sectors, he brings expertise in strategic communication, stakeholder engagement, and agricultural advocacy.

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What you will learn:

• (00:00) Highlight
• (01:01) Introduction
• (04:06) Policy engagement urgency
• (07:10) Advocacy communication tools
• (08:35) Progress on advocacy efforts
• (13:10) International trade insights
• (17:06) China market strategy
• (24:27) Final three questions

The Swine it Podcast Show Canada is trusted and supported by innovative companies like:

* Swine Veterinary Partners

- dsm-firmenich

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