In this week’s episode of the SIMPLE brand podcast, I talk with Stephen Houraghan, host of The Brand Master Podcast!  

Stephen’s a brand strategist, consultant, the CEO and Founder of Brand Master Academy, and the host of one of my favorite branding podcasts, The Brand Master Podcast.

Stephen and I discuss his lessons all around what branding and brand strategy truly are and how you can use his processes and framework to create a highly sought-after, stand-out brand.

Some of the topics we discuss include:

• The true definition of a brand - [SPOILER ALERT] it’s not what you think
• The difference between branding and brand strategy
• How customers choose the brands they want to do business with
• The steps to defining and building your brand strategy
• The value of focusing on customer relationships vs customer transactions
• The need for understanding your audience and your competitors to create your positioning
• Your brand voice is as important, if not more, than your visual identity
• The habits and values that help brand strategists thrive in their career

RESOURCES FROM THIS EPISODE:

Stephen’s website - Brand Master Academy

Pro Brand Strategy Blueprint