Financial Advisor Marketing Podcast with hosts Stephen Oliver and Matt ReinerTechnology, Practice Leadership and Success Strategies for Financial Advisors

* * * * *

• Learn more and, receive our free practice growth package at:  https://www.AdvisorWealthMastery.com
• More marketing financial advisor podcasts can be found here: https://advisorwealthmastery.com/latestpodcasts/
• Or subscribe to our podcasts using your favorite platform:  https://advisorwealthmastery.com/subscribe-to-podcasts

Key Takeaways

• Innovation is a mindset, not just technology. It involves processes, workflows, and technology.
• Artificial intelligence will augment advisors, not replace them. It allows advisors to focus on building relationships.
• Advisors should have a clear, authentic brand and target niche markets. This attracts ideal clients.
• Take risks and be okay with failing. It leads to valuable learning.

Topics:

Introductions and Backgrounds

• Stephen Oliver is based in Colorado, Matt Reiner is in Atlanta
• Matt's father started a wealth management firm 27 years ago, Matt joined 15 years ago
• Matt struggled with imposter syndrome initially in the family business
• 8 years ago Matt's firm started a technology business, which failed but taught him a lot
• Now Matt focuses on leadership, innovation and technology for his firm

Matt's Books and Content

• Matt has written books focused on budgeting, and recently a series called "Dr. Cole Cash" which is a business fable for advisors
• He has a podcast called Bridging the Gap and a weekly email newsletter called The Circle
• His content focuses on leadership, innovation and technology

Innovation and Technology

• Innovation is a mindset, not just technology. It involves processes and workflows too.
• AI will augment advisors, not replace them. It allows more focus on relationships.
• Regulation needs to keep up with technology innovations in the industry.

Marketing and Branding

• Advisors should have an authentic brand and niche target market to stand out. Can't be all things to all people.
• Content should be authentic - write what you are passionate about.

Team Building

• As firms grow, founders struggle to systematize and document processes that had been in their heads. There is a gap between current state and the desired state.
• Firms try to jump to technology before fully understanding and documenting processes.

Taking Risks

• Advisors should take risks and be okay with failing sometimes. It leads to valuable learning.

Financial Advisor Marketing Podcast with hosts Stephen Oliver and Nina CookeMindset Strategies

* * * * *

• Learn more and, receive our free practice growth package at:  https://www.AdvisorWealthMastery.com
• More marketing financial advisor podcasts can be found here: https://advisorwealthmastery.com/latestpodcasts/
• Or subscribe to our podcasts using your favorite platform:  https://advisorwealthmastery.com/subscribe-to-podcasts

Key Takeaways •    Limiting beliefs hold advisors back from taking action on marketing and sales •    Advisors fear being visible and putting themselves out there •    Successful advisors focus on niche marketing and outreach •    Mindset work enables advisors to achieve the success they want Nina's Background •    Nina helps advisors get "unstuck" when they've plateaued in business growth •    She focuses on mindset work to address limiting beliefs and self-sabotage •    Nina struggled with confidence issues from childhood bullying and worked for years to overcome this •    She helps advisors take action on marketing outreach and sales conversations Advisor Limiting Beliefs •    Advisors limit themselves due to fears of being visible, getting rejected, or coming across as a fraud •    They avoid taking action on marketing and sales conversations •    Advisors project their own limiting beliefs onto prospects and clients •    Highly successful advisors still struggle with limiting beliefs around growth

Overcoming Limiting Beliefs •    Identify the specific beliefs holding you back from goals •    Recognize patterns like procrastination that reinforce those beliefs •    Dissolve the beliefs and replace them with empowering ones •    Take tangible actions aligned with new beliefs for real change

Marketing Tips •    Niche marketing brings ideal clients who appreciate specialization •    Focus on basic outreach and follow up, not complex funnels •    Automate, outsource and delegate to focus time on high-value work •    Iteratively test and improve your messaging for niche prospects

Next Steps: •    Share the podcast episode and Nina's book with the email list •    Follow up with Nina on collaborating more •    Read Nina's book "Renegade Mindset" •    Have advisors examine their limiting beliefs

Financial Advisor Marketing Podcast with hosts Stephen Oliver and Christopher PanagiotuCapitalize Your Finance

* * * * *

• Learn more and, receive our free practice growth package at:  https://www.AdvisorWealthMastery.com
• More marketing financial advisor podcasts can be found here: https://advisorwealthmastery.com/latestpodcasts/
• Or subscribe to our podcasts using your favorite platform:  https://advisorwealthmastery.com/subscribe-to-podcasts

Meeting Purpose:

Podcast interview to discuss financial advising, marketing, and Chris' book "Capitalize Your Finances"

Key Takeaways

• Chris started investing at 10 years old and worked his way up to managing $140M in assets
• He left big firms like UBS and Morgan Stanley because he didn't like their sales-focused culture and restrictive investment options
• He launched his own practice, Capitalize Your Finances, focused on financial planning and education through his book, podcast, and upcoming masterclass
• Marketing should focus on building genuine connections and relationships, not just gathering assets
• New advisors should focus on learning planning, networking, and educating vs selling

Topics:

Chris' Background

• Started investing at 10 years old, became youngest advisor at UBS at 18
• Left UBS after 3 years because he didn't like their sales coaching and limited investment options
• Went to Morgan Stanley but realized it was more of the same, so left to start his own practice
• Now runs Capitalize Your Finances managing $140M in assets for high net worth clients

Issues with Big Firms

• Very sales and asset gathering focused rather than client focused
• Restrictive in terms of investment options and ability to give best advice
• Want advisors to promote the brand over themselves
• Poor marketing focused on cold calling and LinkedIn outreach vs relationship building

Launching His Own Brand

• Wanted to spread his knowledge and help more people with financial planning
• Launched nationally syndicated podcast and wrote bestselling book "Capitalize Your Finances"
• Forthcoming masterclass to educate people on financial planning framework
• Focus on networking, building relationships, and educating vs selling

Tips for Advisors

• New advisors should spend 3 months intensively learning planning fundamentals
• Attend networking events and meet with prospects to educate, not sell
• Ask who else would benefit from your services, don't directly sell
• Experienced advisors should examine their marketing and business practices
• Meet with clients quarterly, focus on building genuine relationships

Next Steps:

• Share podcast episode and promote Chris' book, podcast, and masterclass
• Explore collaborating on future projects to grow our audiences

Financial Advisor Marketing Podcast with hosts Stephen Oliver and Dr. Fred RouseInvesting and Controversy with Marketing

* * * * *

• Learn more and, receive our free practice growth package at:  https://www.AdvisorWealthMastery.com
• More marketing financial advisor podcasts can be found here: https://advisorwealthmastery.com/latestpodcasts/
• Or subscribe to our podcasts using your favorite platform:  https://advisorwealthmastery.com/subscribe-to-podcasts

Financial Advisor Marketing Podcast with hosts Stephen Oliver and Justin MillerDirect Mail Secrets for Finacial Advisors

* * * * *

• Learn more and, receive our free practice growth package at:  https://www.AdvisorWealthMastery.com
• More marketing financial advisor podcasts can be found here: https://advisorwealthmastery.com/latestpodcasts/
• Or subscribe to our podcasts using your favorite platform:  https://advisorwealthmastery.com/subscribe-to-podcasts/

Podcast Guest: Justin Miller from Profit 911 - Jurassic Marketing -  www.Profit911.com

Meeting Purpose: Discuss direct mail marketing strategies and tactics for financial advisors.

Key Takeaways:

• Direct mail gets more attention than email due to low volume of physical mail. 
• Newsletters are an easy and effective tactic for client communication.
• Targeted, personalized direct mail works better than broad, generic campaigns.
• Ongoing prospect follow-up via direct mail is very effective but rarely done well.
• Tracking responses is critical to optimize campaigns over time.

Topics: Introduction:

• Justin Miller is the founder of Jurassic Marketing, a direct mail marketing agency.
• They help advisors with newsletters, prospecting, and other direct mail services. Direct Mail vs. Email
• People get hundreds of emails daily but only a few pieces of mail.
• Physical mail stands out and gets more attention.
• Mail builds more trust as recipients know it cost money to send. Newsletters for Client Communication
• Monthly print newsletters are the easiest way to stay top of mind.
• Include community outreach, advisor activities rather than just technical info.
• Newsletters get calls even if contact info is saved elsewhere. Targeting and Personalization
• Target ideal niche, geo-expand, rather than broad demographics.
• Personalized mail with custom messaging converts better.
• Find targeted lists through magazines, associations etc. Ongoing Prospect Follow-up
•  Consistent mail touchpoints over time work extremely well.
• Drip sequences with unique mail pieces build familiarity and trust.
• Prospects come back years later due to ongoing communication. Tracking and Optimization • Use unique phone numbers, URLs, QR codes to track responses.
• See what messaging and offers generate interest over time.
• Refine targeting and messaging for future campaigns.

Financial Advisor Marketing Podcast with hosts Stephen Oliver and Greg Moody 5 Keys to Kick-off 2024 Strong

* * * * *

• Learn more and, receive our free practice growth package at:  https://www.AdvisorWealthMastery.com
• More marketing financial advisor podcasts can be found here: https://advisorwealthmastery.com/latestpodcasts/
• Or subscribe to our podcasts using your favorite platform:  https://advisorwealthmastery.com/subscribe-to-podcasts/

Financial Advisor Marketing Podcast with hosts Stephen Oliver and Greg Moody Direct Mail Marketing

* * * * *

• Learn more and, receive our free practice growth package at:  https://www.AdvisorWealthMastery.com
• More marketing financial advisor podcasts can be found here: https://advisorwealthmastery.com/latestpodcasts/
• Or subscribe to our podcasts using your favorite platform:  https://advisorwealthmastery.com/subscribe-to-podcasts/

Financial Advisor Marketing Podcast with hosts Stephen Oliver and Greg Moody Content Marketing

* * * * *

• Learn more and, receive our free practice growth package at:  https://www.AdvisorWealthMastery.com
• More marketing financial advisor podcasts can be found here: https://advisorwealthmastery.com/latestpodcasts/
• Or subscribe to our podcasts using your favorite platform:  https://advisorwealthmastery.com/subscribe-to-podcasts/

Financial Advisor Marketing Podcast with hosts Stephen Oliver and Mindy Godfrey Simple starting points to Tracking your Marketing.

* * * * *

• Learn more and, receive our free practice growth package at:  https://www.AdvisorWealthMastery.com
• More marketing financial advisor podcasts can be found here: https://advisorwealthmastery.com/latestpodcasts/
• Or subscribe to our podcasts using your favorite platform:  https://advisorwealthmastery.com/subscribe-to-podcasts/

Financial Advisor Marketing Podcast with hosts Stephen Oliver and Dan Cuprill Renegade Advisor

* * * * *

• Learn more and, receive our free practice growth package at:  https://www.AdvisorWealthMastery.com
• More marketing financial advisor podcasts can be found here: https://advisorwealthmastery.com/latestpodcasts/
• Or subscribe to our podcasts using your favorite platform:  https://advisorwealthmastery.com/subscribe-to-podcasts/