First lecture from Week 7 (Mar 15) of COMM 226 - The Social Impact of Mass Media

This episode covers Cultivation and how heavy viewers of TV can perceive the real world more similarly than light viewers to how the world is portrayed on TV.

With instructor Stephen Warren

Week 6 (Mar 8) of COMM 226 - The Social Impact of Mass Media

This episode covers Framing Theory and how a small change in the way a story is presented, described, or characterized can influence the audience's opinions or attitudes about that story.

With instructor Stephen Warren

Week 5 (Mar 1) of COMM 226 - The Social Impact of Mass Media

This episode covers the theory of Agenda Setting and if, how, and why news media decide which stories are newsworthy and important.

With instructor Stephen Warren

Week 4 (Feb 22) of COMM 226 - The Social Impact of Mass Media

This episode covers the lecture about Media Priming and how media content can trigger people's thoughts, emotions, ideas, or even actions.

With instructor Stephen Warren

Week 3 (Feb 15) of COMM 226 - The Social Impact of Mass Media

This episode covers the lecture about Social Cognitive Theory and how people learn to model behavior they see from others.

With instructor Stephen Warren

Week 2 (Feb 8) of COMM 226 - The Social Impact of Mass Media

This episode covers the lecture about out first theory of the semester, Third Person Effect.

With instructor Stephen Warren

Week 1 (Feb 1) of COMM 226 - The Social Impact of Mass Media

This episode covers both lectures about the history of mass media and media effects research, leading up to where researchers are today.

With instructor Stephen Warren

Lecture for week 13 (April 23, 2020) about Uses & Gratifications

Lecture for week 11 (April 6th, 2020) about parasocial interaction.

Just Steve reading the email sent 3/16/20. Enjoy the dog making noise!