Marketing isn’t optional anymore — it’s everything.

In this episode of the Stephens Group Podcast, Chris sits down with Alan Stern of Persona Marketing Services to break down how real estate agents and entrepreneurs can take control of their marketing and build a personal brand that actually converts.

From the powerful HEAT Method (Humor, Education, Adding Value, Trust) to practical ways to use AI tools like ChatGPT, this conversation dives deep into what it really takes to stand out in today’s crowded digital world.

If you want to generate more leads, grow your audience, and turn social media into a client-generating machine — this episode is packed with actionable strategy.

Perfect for:
• Real estate agents struggling with marketing
• Entrepreneurs building a personal brand
• Investors looking to grow their visibility
• Sales professionals wanting more inbound leads
• Anyone trying to stand out on social media

THE STEPHENS GROUP PODCAST

www.StephensGroupRE.com  |    @StephensGroupRE