While pursuing a finance degree, Ashley Micciche reluctantly took a class on manufacturing. Little did she know, one lesson from that class would become a guiding force in her life. Kaizen, a Japanese idea to continuously improve all parts of a business through small steps. Ashley uses Kaizen every day as CEO of True North Retirement Advisors, an independent financial advisory firm. She is on a mission to transition 300 small business owners successfully into retirement in the next ten years. Ashley and Judy talk about why business owners should begin with the end in mind, the mistakes many small business owners make, and the benefits of being your own boss.

Connect with Ashley here: http://truenorthretirementadvisors.com/valuemybusiness/