Most people lump marketing and sales together, after all, isn’t that what most Companies do? The department is called Sales and Marketing, hence the confusion. The truth of the matter is they are different and similar and one will complement the other. But, Marketing and Sales are two different activities. Here is the biggest difference of all; Marketing gets you known and Sales gets you paid.

Our guest today is Joanne Moretti, Chief Revenue Officer at Fictiv.

Whether you are in a leadership role, being promoted to one or have a position available, think about this...women are underrepresented in the Executive Level. There are articles after articles and studies after studies that show the benefits of having more women in leadership positions. Women bring a different perspective and one that compliments what the men are already successful doing. Learning and sharing is part of what makes women who they are.

Join me on Selling In A Skirt with Judy Hoberman, as I interview Kimberlee Centera, the CEO of TerraPro Solutions as we discuss women, relationships, connection and leadership. What does it take to be a champion for women? Invite women to the table and encourage men to advocate for women. It's a win-win-win situation and one that will help move the needle.

We've all been burned out at some point in our lives. Our stressful lives at home, at work, or both can sometimes have us at wit's end. Dealing with burnout is a big part of the discussion of the day with Dr. Tasha Holland-Kornegay. Tasha is a licensed professional counselor, entrepreneur, author, and motivational speaker. Judy and Tasha talk a lot about burnout, the signs, symptoms, and how you can get over it. They also cover self-care, the importance of hugging yourself, and how one of Tasha's businesses honors her late grandma. 

 

Connect with Tasha: 

 

https://www.tashaguru.com/ 

  

https://www.tashaguru.com/margarets-box 

 

https://www.instagram.com/wellnessinreallife_/?hl=en

The old adage is there’s no such thing as bad publicity. While that may be true, how do get the attention of the media? Today’s guest will help you get noticed. Annie Pace Scranton joins Judy for the discussion of the day on getting your name out there. Annie knows how to do it. Not only does she run Pace Public Relations, she was a producer who booked for major networks like CNN, FOX News, CNBC, MSNBC & ABC. Annie gives practical ideas how to get the interview, how to stand out during an interview and how to be a repeat guest. The conversation also turns towards the importance of social media and authenticity in media.

Connect with Annie: https://www.pacepublicrelations.com/

You can’t build a house without a foundation, and a foundation is key to a successful business as well. For today’s discussion of the day Monica Davis joins Judy to talk about preparation. Monica is an award-winning media mentor, trainer and brand narrative strategist. She’s worked with entrepreneurs and was listed along with big brands like AARP, Hilton, IBM and Pepsi in the Hermes awards. Preparation is not just for the Boy or Girl Scouts. Whether is preparing for a TV interview or brining your business dreams to reality, you need to be ready. Judy and Monica also talk about how they met and the difference between advertising and publicity.

 

Connect with Monica: https://www.secretstosuccessbooks.com/

https://www.exceptionalmediacoaching.com/

We all set goals, but are we setting ourselves up for frustration? Not according to today’s guest. Connie Benjamin joins Judy for the discussion of the day. Connie created My Fire Within, a system that helps women live with purpose, prosperity and create passionate relationships. Connie explains the inspiration and motivation behind her book and system. She even goes through what each letter of FIRE stands for. Connie and Judy also talk about the importance of finding harmony, but not necessarily balance. They also talk about the importance of connection at all times, not just during the pandemic.

Connect with Connie: https://www.myfirewithin.com/freebook

How do you deal with stress? Stress is something everyone deals with, but few of us handle it the right way. Angela Ficken joins the discussion of the day on stress. Angela is a full-time psychotherapist in private practice who writes on many popular websites and is often quoted in media. Angela and Judy not only define stress, but they deal with all the stress we’re all dealing with during the pandemic. Angela says we need to divide our days into slivers, not chunks, and think of your day as a conveyor belt. Listen in to hear how it works. She also had some practical ideas on how to change your mindset. Besides an insightful discussion, Angela also has several gifts for Selling in a Skirt listeners. Follow the links below.

Get Angela’s Quarantine Skills Kit: http://bit.ly/your-quarantine-kit

Get Angela’s Ultimate Stress Buster: http://bit.ly/your-stress-reliever

Contact Angela: https://www.progresswellness.com/

There’s a difference between talking and speaking, do you know what it is? If you don’t then this discussion of the day with Jane M. Powers is for you. Jane is a public speaker, entrepreneur, and author. Jane and Judy talk about using your voice, the importance of authenticity and why women shouldn’t see sales as ‘icky’. Jane also talks about the power of a 17 ½ second “intromercial” over the standard “elevator pitch.” Jane also says you need structure and don’t be a copy-cat. Jane also has a special offer for you at the end of the show. 

Connect with Jane: https://janempowers.kartra.com/page/bDr52

Let’s Talk Impact Event: https://www.letstalkimpact.com/

We all need mentors, whether we want to admit it or not. From the c-suite to the entry-level, its good to have a guide who’s “been there and done that.” However, it can be hard to find the right mentor. In this episode, Trish Tonaj joins Judy for the discussion of the day on mentorship. Trish is not only passionate about mentorship, but she also believes in the power of storytelling. Trish is a master coach, certified personal trainer, author, and speaker. Judy and Trish talk a lot about the importance of community, collaboration, lightbulb moments, and everyday superheroes in business and life.

Have you ever had a big idea and found out it wasn’t original until it was too late? Today’s guest deals with this all the time. Cheryl Hodgson is the founder of Brand Aide and Hodgson Legal, two companies that specialize in brand protection and copyright issues. During the discussion of the day Judy and Cheryl talk about the importance of networking, what people get wrong about branding and why it's important to realize ‘you don’t know, what you don’t know.’

Connect with Cheryl: https://brandaide.com/freegift/ or [email protected]