Difficult economic times are really tough for nonprofits. It is effectively a "double-whammy" in that they get less money coming and oftentimes have increased demand for their services. So in these kinds of times nonprofits have to get more efficient.

Now more than ever donors like to see where their dollars are going. Consider this, you have an opportunity to inspire your donors with the fact that they are making the RIGHT DECISION to support you nonprofit. You do this by being accountable, engaging and sharing impact in various ways.

Now is the time to evaluating and activating your donor cultivation system. They need and require more care than ever.

Today I am sharing steps to efficient and effective donor cultivation, as well as ways fundraisers can capitalize on the newfound optimism in the sector even in the midst of budget cuts.