In 2024, online coaches have their "who" nailed down but many are missing the key piece to attracting clients: the "what". More than just a "what", a compelling solution to a painful problem. Solving this issue will allow you to raise your prices and give an exceptional client experience. In today's episode, I talk about why higher price means higher value, why niching down is dumb in today's market, what a good offer isn't, and more!   Time Stamps:   (0:58) Recording Our Last Series (1:50) The Value Paradox (2:50) Higher Price Means Higher Value (4:08) Why Niching Down is Dumb Now (5:26) The Offer Equation (7:28) What A Good Offer Isn’t (8:38) Your Great Offer Checklist (10:28) Gut Health Example ---------- Whenever You’re Ready, Here Are 5 Ways We Can Help You (For Free)  (Community) Join the Fitness Business Secrets FB  Community to Unlock Your Free 5 Clients in 5 Days Mini-Course  (Content) Grab our exact post templates that are responsible for more than 3,500 online clients in our business Automated Post Planner   (Instagram) 3-5x Your Engagement, Grow an Audience and Generate Dream Clients from Instagram IG Playbook For Health & Fitness Coaches  (Training) Get Access To The   5 Most Popular Training We Created in 2022  (Get Clarity) Schedule a FREE No-Obligation 15-minute Call to Explore How To Add 10,000/Mo to Your Business–Guaranteed

508. 3 Steps to Skyrocket the Value of Your Program

If you’re a fitness professional, entrepreneur, or just a fitness enthusiast who has a deep appreciation for the science of not only getting results for your body; but how to market, communicate, sell, influence, and lead, then the Fitness Business Podcast, hosted by Erin Dimond and Jordan Dugger is for you. 

Erin and Jordan are owners of Transform 4Ever Systems, a 7-Figure Online Fitness Coaching Company, that is known for solving the problems that other coaches fail. 

Along with that, they own Impact Fitness Coaching Academy, a 7+ Figure All-In-One Accelerator for coaches, personal trainers, and health industry entrepreneurs to start, grow, and scale their businesses, all online. 

This podcast brings REAL, and ACTIONABLE steps to level up your personal growth, business growth, and how to look better naked in the process. The Fitness Business Podcast hosts weekly guests ranging from industry experts, marketing experts, copywriters, PhDs, and thought leaders from around the world. 

The mission is to not only teach you the tools to earn more money and make more of an impact, but we aim to help you to look at the world a bit differently, with each and every episode.

Nutrition

Fitness

Health & Fitness

While initially putting together thoughts and ideas for this episode thinking I was going to talk about how business isn't linear… the numbers show a different story (for my/our business at least). After 12 years of data and coming off of a 8 million dollar year approaching the same amount revenue this year, we have reps to be able to zoom out and not be emotional when it comes to peaks and valleys. This is what we see a lot of coaches struggle with is looking at the month to month and dejected when they have a down month. Listen in as I explain the long game and my 12 year journey to give you some perspective.   Time Stamps:   (0:41) What I Wish Was Created (2:07) Initial Thoughts On Linear Growth in Business vs Reality (4:35) The First Four Years (5:29) The Messiness of 2016 (9:57) 7 Figures in 7 Years (12:37) Going All In With Ads (14:25) Fitness Client Example (17:37) Please Reach Out ---------- Whenever You’re Ready, Here Are 4 Ways We Can Help You (For Free)    (Community) Join the Fitness Business Secrets FB  Community to Unlock Your Free 5 Clients in 5 Days Mini-Course    (Content) Grab our exact post templates that are responsible for more than 3,500 online clients in our business Automated Post Planner   (Instagram) 3-5x Your Engagement, Grow an Audience and Generate Dream Clients from Instagram IG Playbook For Health & Fitness Coaches     (Get Clarity) Schedule a FREE No-Obligation 15-minute Call to Explore How To Add 10,000/Mo to Your Business–Guaranteed

533. A Raw Honest Look Inside 12 Years of Entrepreneurship

If you've felt constant stress and anxiety when it comes to life or approaching your work, I hope this episode helps as I have found a recipe and formula that works for me when I'm feeling this way. I was recently having dreams about a business problem and woke up at 2 am full of energy. I ran this morning routine, felt amazing afterwards, and crushed it and I want you to steal what resonates with you. I'll also share the HAULT formula I learned to address why you might be feeling this way and why you should implement problem solving hours and live your life the rest.   Time Stamps:   (0:37) My Calm and Focused Routine (1:27) Results From Our Video and Hook Script (2:17) My Dreams and Waking Up at 2am (4:22) Cold Plunge, Jog, Breath Work, Box Breathing, and Prayer (6:09) HAULT Acronym (6:52) What Anxiety Really Is (7:47) Problem Solving Hours ---------- Whenever You’re Ready, Here Are 4 Ways We Can Help You (For Free)    (Community) Join the Fitness Business Secrets FB  Community to Unlock Your Free 5 Clients in 5 Days Mini-Course    (Content) Grab our exact post templates that are responsible for more than 3,500 online clients in our business Automated Post Planner   (Instagram) 3-5x Your Engagement, Grow an Audience and Generate Dream Clients from Instagram IG Playbook For Health & Fitness Coaches     (Get Clarity) Schedule a FREE No-Obligation 15-minute Call to Explore How To Add 10,000/Mo to Your Business–Guaranteed

532. My ‘Calm + Focus’ Morning Routine + 3 Hacks to Calm Anxiety + Increase Focus

The next 3 minutes after you press play will get you unstuck if you've been stagnant with lead generation when it comes to your content creation. We have a BRAND NEW IG Growth Funnel that can help you sign 10+ clients in 90 days.  Check it out here!   (1:10) First You Must Solve A Problem (2:08) Growing Predictably (3:17) Ad Strategy and AI Software    Again to Check Out This Free Masterclass, Click Here! ---------- Whenever You’re Ready, Here Are 4 Ways We Can Help You (For Free)    (Community) Join the Fitness Business Secrets FB  Community to Unlock Your Free 5 Clients in 5 Days Mini-Course    (Content) Grab our exact post templates that are responsible for more than 3,500 online clients in our business Automated Post Planner   (Instagram) 3-5x Your Engagement, Grow an Audience and Generate Dream Clients from Instagram IG Playbook For Health & Fitness Coaches     (Get Clarity) Schedule a FREE No-Obligation 15-minute Call to Explore How To Add 10,000/Mo to Your Business–Guaranteed

531. A 3 Minute Lead Gen Secret

A great hook is everything in today's short attention span social media world and in today's episode, I want to give you 12 proven hooks that help stop the scroll and boost your engagement. I'll give you reasons why these hooks are effective and if you DM us, we'll give you 75 more to use!   Time Stamps:   (0:50) Why A Good Hook Is So Important (2:22) 12 Hook Examples (5:07) DM Our IFCA Page For 75 More Hooks ---------- Whenever You’re Ready, Here Are 5 Ways We Can Help You (For Free)  (Community) Join the Fitness Business Secrets FB  Community to Unlock Your Free 5 Clients in 5 Days Mini-Course  (Content) Grab our exact post templates that are responsible for more than 3,500 online clients in our business Automated Post Planner   (Instagram) 3-5x Your Engagement, Grow an Audience and Generate Dream Clients from Instagram IG Playbook For Health & Fitness Coaches  (Training) Get Access To The   5 Most Popular Training We Created in 2022  (Get Clarity) Schedule a FREE No-Obligation 15-minute Call to Explore How To Add 10,000/Mo to Your Business–Guaranteed

530. 12 Content Hooks Proven to Stop The Scroll + Boost Engagement

If you've been wanting to run ads but have no idea where to begin with scripting them out or what to say, save this episode and come back to it again and again because this framework WORKS (as evidence from our IFCA student success's we've been sharing recently). I'll break down the two types of ads you'll want to focus on, a framework that's crushing, and give you examples of IFCA student's ads that are converting right now.   Time Stamps:   (0:26) Going Back to Part 1 (0:52) Video Script (1:20) Two Different Types of Ads (3:11) Why Mentorships Are So Valuable (3:36) The Framework (4:17) The Hook (8:26) Nikkiey Stott Ad Example (9:05) Another Example ---------- Whenever You’re Ready, Here Are 5 Ways We Can Help You (For Free)  (Community) Join the Fitness Business Secrets FB  Community to Unlock Your Free 5 Clients in 5 Days Mini-Course  (Content) Grab our exact post templates that are responsible for more than 3,500 online clients in our business Automated Post Planner   (Instagram) 3-5x Your Engagement, Grow an Audience and Generate Dream Clients from Instagram IG Playbook For Health & Fitness Coaches  (Training) Get Access To The   5 Most Popular Training We Created in 2022  (Get Clarity) Schedule a FREE No-Obligation 15-minute Call to Explore How To Add 10,000/Mo to Your Business–Guaranteed

508. 3 Steps to Skyrocket the Value of Your Program

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