The Fitness Business Podcast with Erin Dimond and Jordan Dugger

If you've ever been skeptical about truly niching down or want to learn just how powerful organic content marketing can be, don't miss this interview with IFCA student Jack LaTorre. He has one of the most unique offers solving a very specific problem and treats every single piece of content like a lead magnet. Listen in to find out how he grew to over 104k followers!

Time Stamps:

(0:25) Jack’s Story

(3:23) Jack’s Specific Niche

(6:18) Getting Help Early On

(10:33) Jack’s Organic Strategy

(13:36) Going Deeper With Content

(20:40) Challenges Coming Into IFCA

(21:48) Jack’s Deliverables

(28:13) Understanding Logistics

(30:48) The Future and Jack’s Why

(33:03) Rapid Fire Questions

(35:41) Advice To Anyone On The Fence

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Follow Jack on Instagram

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Whenever You’re Ready, Here Are 4 Ways We Can Help You (For Free)

(Community) Join the Fitness Business Secrets FB  Community to Unlock Your Free 5 Clients in 5 Days Mini-Course

(Content) Grab our exact post templates that are responsible for more than 3,500 online clients in our business Automated Post Planner

(Instagram) 3-5x Your Engagement, Grow an Audience and Generate Dream Clients from Instagram IG Playbook For Health & Fitness Coaches

(Get Clarity) Schedule a FREE No-Obligation 15-minute Call to Explore How To Add 10,000/Mo to Your Business–Guaranteed

Today's theme is adapt or die and while that might scare you, we want you to be successful long term in this industry. We've seen so many changes over the years and why our students continue to have massive success is because they adapt to new trends and technology. In today's episode, we're going to discuss the top 10 health and fitness trends we predict will be extremely important going into 2025 and how you can take advantage of them.

Time Stamps:

(0:23) The Ever Evolving Fitness Coaching World

(0:42) Remember Blockbuster?

(1:34) Market Sophistication

(3:50) The Equinox Effect

(4:53) The Rise of AI

(6:34) The RFK Effect

(7:18) Raw Unfiltered Vibe

(7:58) Gamification

(8:22) Client Retention

(9:44) Micro-Influencers

(10:15) Focusing On Longevity

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Whenever You’re Ready, Here Are 4 Ways We Can Help You (For Free)

(Community) Join the Fitness Business Secrets FB  Community to Unlock Your Free 5 Clients in 5 Days Mini-Course

(Content) Grab our exact post templates that are responsible for more than 3,500 online clients in our business Automated Post Planner

(Instagram) 3-5x Your Engagement, Grow an Audience and Generate Dream Clients from Instagram IG Playbook For Health & Fitness Coaches

(Get Clarity) Schedule a FREE No-Obligation 15-minute Call to Explore How To Add 10,000/Mo to Your Business–Guaranteed

Systems will make or break you as the CEO and leader and your business and the less you have duck taped together, the better off you'll be long term. In this episode, we want to share an exciting opportunity for you that will allow you to get every single piece of your tech stack fully integrated for way less than you'd spend on all of it separately plus a BUNCH more inside of IFCA. Listen in as I talk about these systems, what you need, and how all of these tools benefit your business.

Time Stamps:

(0:20) Who We Are

(1:13) Tools and Systems

(1:45) Backend Systems

(2:25) The Ducktape Version

(3:02) Our Impact Manager

(7:12) The Unified System

(7:56) How It Looks

(10:00) Other Tools

(11:30) Time Management System

(12:39) Black Friday Special

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Secure Your Exclusive Black Friday Offer Including 8k in Free Bonuses

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Whenever You’re Ready, Here Are 4 Ways We Can Help You (For Free)

(Community) Join the Fitness Business Secrets FB  Community to Unlock Your Free 5 Clients in 5 Days Mini-Course

(Content) Grab our exact post templates that are responsible for more than 3,500 online clients in our business Automated Post Planner

(Instagram) 3-5x Your Engagement, Grow an Audience and Generate Dream Clients from Instagram IG Playbook For Health & Fitness Coaches

(Get Clarity) Schedule a FREE No-Obligation 15-minute Call to Explore How To Add 10,000/Mo to Your Business–Guaranteed

Every Wednesday, I (Erin) host a sales specific coaching call within IFCA reviewing sales calls and giving feedback. I wanted to share one in particular recently that I think you'll also benefit from the advice I shared with this brave coach that has been in the industry awhile but just started taking sales calls and stepping into this new role. Remember, you will say the right things when you just care about the person.

Time Stamps:

(0:20) Brave Woman Sharing Her First Sales Call

(3:00) The Little Sister Analogy

(5:20) The Real Reason For Price Objections

(9:30) You Will Say The Right Things When You Care

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Whenever You’re Ready, Here Are 4 Ways We Can Help You (For Free)

(Community) Join the Fitness Business Secrets FB  Community to Unlock Your Free 5 Clients in 5 Days Mini-Course

(Content) Grab our exact post templates that are responsible for more than 3,500 online clients in our business Automated Post Planner

(Instagram) 3-5x Your Engagement, Grow an Audience and Generate Dream Clients from Instagram IG Playbook For Health & Fitness Coaches

(Get Clarity) Schedule a FREE No-Obligation 15-minute Call to Explore How To Add 10,000/Mo to Your Business–Guaranteed

Today's topic is extremely important to me because when I was running a 6 figure and multiple 6 figure business, I had NO life.

I traded corporate America for an even worse job where my boss was an asshole… me. 

I’m telling you… I didn’t take a SINGLE day off work for 4 years. Not a holiday. Not a birthday. Not my (first) wedding day.

Nothing. 

I was able to achieve 30-40K months but at what cost?

I was CONSTANTLY chasing clients and I was an organic hamster wheel of posting content to get clients. 

So in today's episode, I want to talk to you about how you really can WORK LESS and make more money, where to start delegating and deleting things you do, the concept of leverage, and more!

Time Stamps:

(0:47) When I Was My Own Asshole Boss

(2:43) My Thoughts On Work

(4:18) What I Want To Cover

(4:50) Episode 567 on Time Management

(6:13) Scenario Examples

(8:41) Where I’m At Today

(10:18) The In Between

(12:23) The Concept of Leverage

(14:15) 10x The Problem

(16:33) My Favorite Type Of Client To Work With

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Whenever You’re Ready, Here Are 4 Ways We Can Help You (For Free)

(Community) Join the Fitness Business Secrets FB  Community to Unlock Your Free 5 Clients in 5 Days Mini-Course

(Content) Grab our exact post templates that are responsible for more than 3,500 online clients in our business Automated Post Planner

(Instagram) 3-5x Your Engagement, Grow an Audience and Generate Dream Clients from Instagram IG Playbook For Health & Fitness Coaches

(Get Clarity) Schedule a FREE No-Obligation 15-minute Call to Explore How To Add 10,000/Mo to Your Business–Guaranteed

We're getting nerdy in today's episode talking math, numbers, and money. If you have an aversion to this topic, even more reason to press play because revenue and money is the lifeblood of your business and your future as a coach. I'm going to breakdown how to build and grow a 20k a month nutrition business by only signing 5 clients a month using a front end and back end strategy that will not only give you predictable revenue in your business but give your clients the best result and transformation for their hard earned money.

Time Stamps:

(0:42) My Story Growing A Fitness Business

(2:29) Going From 10k Months to 20k Months

(2:57) Signing New Clients vs Retention

(3:52) Math on 10k A Month

(7:07) How This Works Over a Year

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Whenever You’re Ready, Here Are 4 Ways We Can Help You (For Free)

(Community) Join the Fitness Business Secrets FB  Community to Unlock Your Free 5 Clients in 5 Days Mini-Course

(Content) Grab our exact post templates that are responsible for more than 3,500 online clients in our business Automated Post Planner

(Instagram) 3-5x Your Engagement, Grow an Audience and Generate Dream Clients from Instagram IG Playbook For Health & Fitness Coaches

(Get Clarity) Schedule a FREE No-Obligation 15-minute Call to Explore How To Add 10,000/Mo to Your Business–Guaranteed

Attention new online coaches! I recently had a conversation with a business owner that was just starting and while he had a lot figured out in terms of plans and deliverables, there was a big hole in his strategy.

We don't have market demand yet and I see this with so many new coaches. What you think will happen and what actually happens might be the same but it might not and you'll never know until you launch, put a viable product out there, test it, and regroup to optimize. Listen to this episode if you feel stuck in the planning phase and need a push to the execution phase!

Time Stamps:

(1:05) Conversation With A New Coach

(1:47) Questions I Asked Him

(3:07) What To Not Learn If You Want To Stay Broke

(3:45) Why Ads Work

(5:12) Revenue Example

(6:47) Fearing Judgement

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Whenever You’re Ready, Here Are 4 Ways We Can Help You (For Free)

(Community) Join the Fitness Business Secrets FB  Community to Unlock Your Free 5 Clients in 5 Days Mini-Course

(Content) Grab our exact post templates that are responsible for more than 3,500 online clients in our business Automated Post Planner

(Instagram) 3-5x Your Engagement, Grow an Audience and Generate Dream Clients from Instagram IG Playbook For Health & Fitness Coaches

(Get Clarity) Schedule a FREE No-Obligation 15-minute Call to Explore How To Add 10,000/Mo to Your Business–Guaranteed

You are in for a rollercoaster of emotions once you hit play and hear Daryl's story today. Daryl spent 3 years trying to become an online coach before he joined IFCA, sold his horses for the payment, and from that decision broke through in this industry and has made 93k so far. He even got an IFCA tattoo (no joke) and it's just an incredible example of will and determination to never give up on your goals.

Time Stamps:

(1:25) Broke and Selling His Horses

(2:50) Daryl’s Story

(6:40) Money Mindset and Risk

(8:45) Getting Clean Through Fitness

(11:58) Getting Off of Anti-Depressants

(13:54) Having Nothing To Lose

(15:42) The Turning Point

(19:24) Scholarship Funnel

(21:40) Resells and The Backend Offer

(26:10) Mental and Emotional Wins

(31:15) The IFCA Tattoo

(33:20) Advice To Anyone In A Similar Situation

(34:35) Where To Find Daryl

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Follow Daryl on Instagram

----------

Whenever You’re Ready, Here Are 4 Ways We Can Help You (For Free)

(Community) Join the Fitness Business Secrets FB  Community to Unlock Your Free 5 Clients in 5 Days Mini-Course

(Content) Grab our exact post templates that are responsible for more than 3,500 online clients in our business Automated Post Planner

(Instagram) 3-5x Your Engagement, Grow an Audience and Generate Dream Clients from Instagram IG Playbook For Health & Fitness Coaches

(Get Clarity) Schedule a FREE No-Obligation 15-minute Call to Explore How To Add 10,000/Mo to Your Business–Guaranteed

If you’re NOT learning how to use AI in your business… this will be your greatest regret of your lifetime… 

Ok, that might be extreme, but here me out…. 

I think the best way to explain the importance here is with a quote from the Harvard Business Review… 

“AI won't replace humans, but humans with AI will replace humans without AI."

In this episode, we're going to talk about how to use Chat-GPT most effectively as your marketing assistant and help you come up with hooks, viral content ideas, caption posts, and more!

Time Stamps:

(0:32) Harvard Business Review Quote

(1:43) IFCA Students: We Got Something Awesome In The Pipeline

(2:48) The Journal Entry Prompt

(5:46) Creating Viral Hooks

(9:06) Video Hooks

(10:33) Please Share If You Found This Useful

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Whenever You’re Ready, Here Are 4 Ways We Can Help You (For Free)

(Community) Join the Fitness Business Secrets FB  Community to Unlock Your Free 5 Clients in 5 Days Mini-Course

(Content) Grab our exact post templates that are responsible for more than 3,500 online clients in our business Automated Post Planner

(Instagram) 3-5x Your Engagement, Grow an Audience and Generate Dream Clients from Instagram IG Playbook For Health & Fitness Coaches

(Get Clarity) Schedule a FREE No-Obligation 15-minute Call to Explore How To Add 10,000/Mo to Your Business–Guaranteed

We've been through the trenches the last 6 years figuring out how to best utilize Black Friday to both help grow our business and help those who need our help. Today's episode is bringing you the best of what we've succeeded in and helped thousands of online coaches do the same. We'll talk about why people buy more during Black Friday, how to add more value without discounting your coaching, and share an upcoming free masterclass with you where I break this down in even more detail.

Time Stamps:

(0:55) Leveraging Black Friday

(2:20) How Discounts Hurt Our Brand

(3:23) Free Masterclass

(4:05) Why People Buy More During Black Friday

(9:02) Adding Value Without Discounts

(12:18) Reminder of Our Free Masterclass

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Whenever You’re Ready, Here Are 4 Ways We Can Help You (For Free)

(Community) Join the Fitness Business Secrets FB  Community to Unlock Your Free 5 Clients in 5 Days Mini-Course

(Content) Grab our exact post templates that are responsible for more than 3,500 online clients in our business Automated Post Planner

(Instagram) 3-5x Your Engagement, Grow an Audience and Generate Dream Clients from Instagram IG Playbook For Health & Fitness Coaches

(Get Clarity) Schedule a FREE No-Obligation 15-minute Call to Explore How To Add 10,000/Mo to Your Business–Guaranteed