The Fitness Business Podcast with Erin Dimond and Jordan Dugger

If you've ever uttered the phrase "once I fix this, then everything will be fixed" I have some news for you as someone who spent the last decade plus hoping that was true... it's just not. What you sign up for when you become an entrepreneur is solving one problem knowing another problem is coming next. That is the game. Business gets easier when you accept this and lean into it. I explain more in this episode.

Time Stamps:

(0:30) When I Solve "X", Everything Will Be Easier

(4:25) The Low Ticket Trap and Swapping Problems

(7:10) How To Measure Your Success

(9:18) Earn Better Problems

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🚀 Watch Our 3 Minute Video on How to Unlock An Extra $30k/Month In Your Online Fitness Coaching Business In Just 90 Days - Or We'll Coach You For Free!

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Want to stop guessing when it comes to your organic content strategy? Do you know what you should be tracking on each post? This is the exact episode you need to stop guessing as I'll give you the 6 metrics for your content and when to run paid traffic to it.

Time Stamps:

(0:05) Does Your Content Suck?

(1:50 The Opportunity With Organic Content

(4:02) Skip Rate

(6:06) Hold Rate

(8:05) Comment Rate

(11:07) Share Rate

(13:35) Profile View Rate

(15:28) From Organic to Paid

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🚀 Watch Our 3 Minute Video on How to Unlock An Extra $30k/Month In Your Online Fitness Coaching Business In Just 90 Days - Or We'll Coach You For Free!

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We wanted to share with you a recent masterclass within IFCA talking all about the "Hero Success Story Method". This allows you to step into the guide role as a coach and position your clients as the heroes. This allows for potential clients to see themselves in your clients success and will help them believe they can do it too. We breakdown the entire framework and how to use it, how to upgrade your testimonials, and how to destroy sales objections using testimonials as well.

Time Stamps:

(1:30) Mcflurry Example

(2:48) Hero's Journey - Fitness Example

(6:38) It's About the Customer

(13:26) Power of Podcasting and Other Story Based Social Proof

(17:00) The Reality of What Prospects Want

(22:20) Erin Back in the Day

(26:15) Destroying External Sales Objections

(29:40) Asking for Referrals Early On

(38:40) Kevin's Perspective

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🚀 Watch Our 3 Minute Video on How to Unlock An Extra $30k/Month In Your Online Fitness Coaching Business In Just 90 Days - Or We'll Coach You For Free!

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Feedback is the lifeblood of your business but many leaders are afraid to implement what I am going to cover today and they pay a steep price for it. I don't want you to be one of those people. We'll go over the feedback process and core values exercise we paid over 100k to learn, why this is so effective, and how you can use this inside and outside of your business.

Time Stamps:

(0:18) Scaling Through People

(1:44) Feedback Process

(4:35) Our Core Values

(5:25) The PFF Framework

(11:08) Integrating This Into Your KPI's

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🚀 Watch Our 3 Minute Video on How to Unlock An Extra $30k/Month In Your Online Fitness Coaching Business In Just 90 Days - Or We'll Coach You For Free!

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Join Our Live Free Masterclass on How to Add $14,800 a Month Signing Just 2 Clients Per Week with The LTV Retention Method

Here's a stat I want you to sit with. A 5% increase in client retention can grow your profits by 25% to 95%. That is not a typo. Most coaches are laser-focused on getting the next client. The money is actually in keeping the ones you already have.

And here's the thing most coaches get wrong about that. They assume the only way to give clients more value is to give them more time. More calls. More check-ins. More of you.

That's the most expensive way to retain someone. And I'm going to show you today 20 ways to make clients feel like they can't leave because your program is that good.

Time Stamps:

(1:02) Our Legacy Program and Our Live Event

(3:10) Intimate Touchpoints

(3:55) The List

(8:33) Architectural Upgrades

(13:35) Why This Matters

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🚀 Watch Our 3 Minute Video on How to Unlock An Extra $30k/Month In Your Online Fitness Coaching Business In Just 90 Days - Or We'll Coach You For Free!

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Join Our Live Free Masterclass on How to Add $14,800 a Month Signing Just 2 Clients Per Week with The LTV Retention Method

We wanted to take a look back in time and show you 3 years later that what we are talking about with LTV and backend offers is more relevant than ever. We recently looked at all of our data during August and were surprised to learn two things: we had our highest revenue month ever and we have our lowest front end sales into our 90 day program. How can this be? In today's episode, I'll break everything down from roles to offer structure to backend offers. If you're wanting to grow or want to learn more about how a big business grows and operates, definitely don't miss this one!

Time Stamps:

(0:44) What We'll Cover Today

(2:14) Context on Me (Jordan)

(3:18) Our Highest Revenue Month

(6:27) Our Offer Structure

(8:14) Keys to Your Backend Offer

(12:10) Sales Team

(15:35) Growing Business Means Team Turnover

(16:29) Long Term Goal

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🚀 Watch Our 3 Minute Video on How to Unlock An Extra $30k/Month In Your Online Fitness Coaching Business In Just 90 Days - Or We'll Coach You For Free!

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There's a right way to use AI in your online coaching business that actually saves you time and makes your program better and then there's the other 98% that is basically AI productivity porn. Don't fall into that 98% trap. I'm going to share how we are using AI inside of IFCA that is making our team better and our coaches inside of IFCA better.

Time Stamps:

(0:40) Where Place In Business with AI

(2:35) AI Is Like Hiring A Team Member

(4:48) AI Mock Sales Practice

(7:04) AI Productivity Porn

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🚀 Watch Our 3 Minute Video on How to Unlock An Extra $30k/Month In Your Online Fitness Coaching Business In Just 90 Days - Or We'll Coach You For Free!

----------------

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Join Our Live Free Masterclass on How to Add $14,800 a Month Signing Just 2 Clients Per Week with The LTV Retention Method

Finishing up our 2 part series on Hormozi's value equation and why it's not the complete picture when it comes to your fitness and health coaching business, we wanted to dive deeper into what we previously discussed last episode with your intrinsic worth. We'll cover and explain the 3 pillars, the two ways to scale your business, why you'll eventually need to shift from improving your coaching skills to improving your business skills, and more!

Time Stamps:

(0:44) Previous Episode on The Value Equation

(1:47) Making You More Valuable

(2:05) Your Intrinsic Worth

(2:57) Defining the Equation

(4:37) Who Do I Need to Become?

(5:52) My Story and Childhood

(9:32) Persuasion Power

(10:38) Impact Skills

(11:47) Two Ways to Scale Your Business

(14:42) Shifting Coaching to Business Skills

(19:52) Action, Action, Action

(21:57) How We Can Help

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🚀 Watch Our 3 Minute Video on How to Unlock An Extra $30k/Month In Your Online Fitness Coaching Business In Just 90 Days - Or We'll Coach You For Free!

----------------

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Join Our Live Free Masterclass on How to Add $14,800 a Month Signing Just 2 Clients Per Week with The LTV Retention Method

Look… we love some Hormozi here but specifically with the Value Equation in 100 Million Dollar Offers… there's something missing. Something that online fitness and health coaches really need if they want to be successful in this industry. In part 1 of this 2 part series, I am going to share with you why this value equation doesn't show the whole picture especially for fitness coaches, why you need money, and my Intrinsic Worth formula you'll want to start incorporating into your life and business.

Time Stamps:

(3:23) Why Alex Hormozi Is Wrong

(3:47) Quick Example of F*ck You Money

(5:42) Our Wealth Accumulation and Why You Need Money

(6:47) Alex Hormozi's Value Equation

(8:06) Here's The Problem

(11:05) The Intrinsic Worth Formula

(13:21) Impact Skills

(14:30) Next Episode

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🚀 Watch Our 3 Minute Video on How to Unlock An Extra $30k/Month In Your Online Fitness Coaching Business In Just 90 Days - Or We'll Coach You For Free!

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Here's the thing about ideas. They feel like momentum.

You get a new idea and it feels like you're working on the business. It feels like progress. Like you're being entrepreneurial. But most of the time, a new idea is just a distraction dressed up as productivity.

In this episode I'm going to give you a simple framework that tells you exactly what to work on next. Not what's exciting. Not what's interesting. What actually moves the needle.

I'll walk you through the distinction that changes everything, a four-step ladder to find your real constraint fast, and a diagnostic you can run on your own business today.

Time Stamps:

(0:05) Honest Thoughts on Ideas

(2:55) Why Your Brain Loves New Ideas

(7:15) Questions To Ask Yourself

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🚀 Watch Our 3 Minute Video on How to Unlock An Extra $30k/Month In Your Online Fitness Coaching Business In Just 90 Days - Or We'll Coach You For Free!

----------------

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