The Fitness Business Podcast with Erin Dimond and Jordan Dugger

Click Here To Check Out Our Free Guide: How to Transition From In-Person to Online Training WITHOUT Sacrificing Results or Quality

There are roughly 400,000 fitness coaches in the United States right now. In-person and online combined.

There are 262 million adults.

Nearly 3 in 4 of them are overweight or obese.

79% of them are active on social media — that's over 207 million potential clients.

That means there are more than 500 potential clients for every single coach in this country.

Five hundred to one.

Online fitness is not saturated. Your algorithm is saturated. There's a difference.

Today I'm going to break down exactly how to transition from in-person to online coaching — without losing your clients, without undercharging, and without spending your life doing Zoom workouts.

We've helped more than 1,300 in-person trainers make this exact move. I'm going to walk you through the whole thing — the offer, how delivery actually works, how you get clients, and the math behind what this can realistically look like.

Time Stamps:

(2:00) The Online Fitness Market

(3:50) Free Guide In The Show Notes

(5:20) Why In-Person Training Has A Cap

(14:20) All You Need

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Click Here To Check Out Our Free Guide: How to Transition From In-Person to Online Training WITHOUT Sacrificing Results or Quality

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🚀 Watch Our 3 Minute Video on How to Unlock An Extra $30k/Month In Your Online Fitness Coaching Business In Just 90 Days - Or We'll Coach You For Free!

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Want a FREE Business Audit Quiz? DM Me Biz Audit on either my Instagram or IFCA's Instagram!

If you've been posting consistently (content, stories, reels, DMs) working 50 hours a week, maybe even running ads... and you're still under $50K a month?

There is a very specific reason for that.

And it has almost nothing to do with how much content you're producing.

The coaches I watch break through — like really break through, $70K, $100K, $200K months — they're not outworking you. They're not more talented. They don't have bigger followings.

They fixed their math.

And most coaches never fix their math because they don't even know which number is the problem.

That's what today is about.

If you're a coach somewhere between $10K and $40K a month and you feel like you're working WAY harder than your income reflects — stay with me.

In this episode I'm going to walk you through the 5 numbers that determine whether you scale or plateau, the 3 archetypes of stuck coaches and which one you are, and the single number in YOUR funnel that's costing you the most right now.

Time Stamps:

(0:45) Why You're Under 30k A Month

(6:50) Archetypes

(8:35) DM Me "Biz Audit"

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🚀 Watch Our 3 Minute Video on How to Unlock An Extra $30k/Month In Your Online Fitness Coaching Business In Just 90 Days - Or We'll Coach You For Free!

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In today's episode, I'm going to show you exactly how to identify the ONE problem that's actually holding your business back…

Because here's the truth:

It is almost never everything.

And if you can learn this skill as a CEO…

you will save yourself YEARS of stress, overwhelm, and honestly… bad decisions.

Time Stamps:

(0:27) One Of Those Months Where Everything Is Broken?

(4:42) How We Fixed The Problem

(8:12) The Leadership Layer

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🚀 Watch Our 3 Minute Video on How to Unlock An Extra $30k/Month In Your Online Fitness Coaching Business In Just 90 Days - Or We'll Coach You For Free!

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Wrapping up this series, I wanted to share some of my story and buckle up because this is the honest truth at many vulnerable times in my life. I'll take you back to my childhood, what happened in 2022, and the most recent incident and hopefully this reminds you that entrepreneurship and life in general is hard.

Time Stamps:

(0:43) What We Left Off On In Part 1

(1:55) My Background

(7:00) What Happened in 2022

(10:23) The Turnaround

(12:35) The 55k Med Clinic

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🚀 Watch Our 3 Minute Video on How to Unlock An Extra $30k/Month In Your Online Fitness Coaching Business In Just 90 Days - Or We'll Coach You For Free!

----------------

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We wanted to do something a little different today. We've been running this podcast for 700 plus episodes and we've shared a lot of tactical stuff. Ads, offers, sales scripts, all of it.

But we've never actually sat down and told the full story. Both of us. Together. How we got here, what it actually cost, and what we'd do differently. In Part 1, we'll mostly cover Erin's story, how we met, and the highlights up until 2019.

Time Stamps:

(0:30) Different Style of Episode

(2:05) Erin's Business Beginnings

(9:50) Owning A Gym

(18:00) Jordan Starting His Coaching Business

(20:45) The Reality TV Show

(33:40) Starting IFCA

(36:40) What We'll Cover In Part 2

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🚀 Watch Our 3 Minute Video on How to Unlock An Extra $30k/Month In Your Online Fitness Coaching Business In Just 90 Days - Or We'll Coach You For Free!

----------------

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Most coaches think the hard part is getting their first clients but the truth is that's actually where the real problems begin.

In this episode, I'm going to walk you through exactly where one of our students was when she entered Legacy and more importantly what we had to shift to take her from early success to actually building a real, scalable business.

If you're sitting at your first 5, 10, maybe 15 clients and you're starting to feel overwhelmed or you're wondering what the next move is, this episode is for you.

Time Stamps:

(1:37) Recent IFCA Client Call

(7:24) How Are You Spending Your Time?

(10:05) Scaling Is Changing Strategy

(15:35) The Truth About Entrepreneurship

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🚀 Watch Our 3 Minute Video on How to Unlock An Extra $30k/Month In Your Online Fitness Coaching Business In Just 90 Days - Or We'll Coach You For Free!

----------------

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Here's the single biggest mistake I see coaches make with ads. It's not the targeting, the budget, or the offer.

It's creating content in a vacuum.

They sit down, think about what might work, write something, run it, and wonder why it's expensive.

Meanwhile their competitors have already done all the testing.

Their best ads have been running 90 days. The data is right there and almost nobody is looking at it.

Today in Part 2 of this series, I'll explain exactly how you can analyze and iterate your ads based on what's working right now and if you've been wanting to get more advanced with your AI skills, this is a perfect way to do so.

Time Stamps:

(0:05) Listen To Part 1 First

(1:55) Competitor Intelligence

(4:40) Using Instagram As Research For Ads

(6:10) Step By Step AI Ads Workflow

(17:30) How We Can Help You

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🚀 Watch Our 3 Minute Video on How to Unlock An Extra $30k/Month In Your Online Fitness Coaching Business In Just 90 Days - Or We'll Coach You For Free!

----------------

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You've heard the advice a thousand times.

Post consistently. Show up every day. Create value. Be authentic.

And if you're like most coaches I talk to, you've done all of that.

And you're still sitting there wondering why the algorithm isn't rewarding you the way you expected.

Here's what nobody's telling you: the algorithm changed.

Fundamentally. And most coaches are still playing by 2022 rules in a 2026 game.

Today I'm breaking down exactly what Instagram and Facebook actually want from you right now across both your organic content and your paid ads.

And I'm going to show you why the coaches winning right now aren't necessarily more talented than you. They just have better intel.

Time Stamps:

(0:30) The Game Changed With Content

(2:30) Why Ads Matter

(4:30) What Is Andromeda?

(10:50) DM Me "Ready"

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🚀 Watch Our 3 Minute Video on How to Unlock An Extra $30k/Month In Your Online Fitness Coaching Business In Just 90 Days - Or We'll Coach You For Free!

----------------

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A few weeks ago, I spent fifty-five thousand dollars trying to fix myself.

Not on a business problem. Not on a marketing campaign. On me. On my mental and physical state. And honestly? I'll get into the details of what that experience was like in a minute — but right now I want to tell you the most important thing I came home with.

And it wasn't anything the clinic gave me.

It was a reminder of something I already knew — the most important skill you can develop as a business owner isn't your work ethic. It isn't your offer. It isn't your content strategy. It's the ability to figure shit out.

And figuring shit out really just means one thing.

Knowing when to ask for help. And actually doing it.

Time Stamps:

(1:25) Figuring Shit Out

(1:30) Where I Came From

(5:15) South Korean Visitor

(6:30) One Step Away From The In-Patient Psych Ward

(11:53) Recent Burnout Episode

(14:55) The Compass Problem

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🚀 Watch Our 3 Minute Video on How to Unlock An Extra $30k/Month In Your Online Fitness Coaching Business In Just 90 Days - Or We'll Coach You For Free!

----------------

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I was listening to an IFCA coaching situation recently where a coach had a client who kept trying to quit.

Not once… twice.

And on the surface, it's easy to label that client as:

Difficult, Non-compliant, Unmotivated, and most would label them a "problem client."

And don't get me wrong. Those clients exist.

But here's the question I always ask:

"Is this actually a client problem… or a leadership problem?"

We'll walk through the answer to this question in today's episode.

Time Stamps:

(0:45) Helpful Leader Frameworks

(3:44) The Report Card Framework

(7:15) Leading Your Clients To The Truth

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🚀 Watch Our 3 Minute Video on How to Unlock An Extra $30k/Month In Your Online Fitness Coaching Business In Just 90 Days - Or We'll Coach You For Free!

----------------

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