The Fitness Business Podcast with Erin Dimond and Jordan Dugger

If you are working harder than ever right now and your business still feels like it is barely moving…

There's a very good chance the problem is not your effort.

It's that you are solving the wrong problem.

And this is something I see all the time with coaches.

They are not lazy. They are not passive. They are not sitting around doing nothing.

They are doing a lot.

But they are spending their time optimizing things that are not actually the constraint in the business.

So today, I want to walk you through a really important concept that I think will help a lot of you simplify what you need to focus on next.

Because if you can get this, you will stop wasting so much time on things that make you feel productive but do not actually grow the business.

Time Stamps:

(1:56) Recent Coaching Call

(3:59) The Smartest Next Move

(9:02) Cash and Making Good Decisions

(12:50) Ask Yourself This

(15:10) Please Share and Tag Us!

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Most entrepreneurs don't fail because they lack strategy.

They fail because they cannot regulate themselves long enough for strategy to work.

They pivot too fast. They react too fast. They spiral too fast.

And the truth is…

Business does not reward intensity.

It rewards steadiness.

In the last episode I talked about the nervous system of a CEO and why regulation is the price of admission for leadership.

Today I want to go deeper into what that actually looks like in practice.

Because resilience and patience are not personality traits.

They are trained behaviors.

And if you can learn to build them, you dramatically increase your odds of building a business that actually lasts.

Time Stamps:

(0:50) Why Most Entrepreneurs Fail

(4:20) Resilience and Patience

(8:45) Stay Steady Longer

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🚀 Watch Our 3 Minute Video on How to Unlock An Extra $30k/Month In Your Online Fitness Coaching Business In Just 90 Days - Or We'll Coach You For Free!

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I want to tell you something that might frustrate you.

Business does not get easier.

It just gives you a new problem.

And if you are waiting for the moment where everything runs smoothly and there are no fires to put out, you are going to be waiting forever.

Because here is the truth.

You fix one constraint just to have another one pop up.

That is literally the game.

Today I want to reframe the anxiety you feel before the next level of growth.

Because the new constraint is not proof that you are failing.

It is proof that you are playing.

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🚀 Watch Our 3 Minute Video on How to Unlock An Extra $30k/Month In Your Online Fitness Coaching Business In Just 90 Days - Or We'll Coach You For Free!

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There is never a perfect time to have a baby as a business owner.

There is never a perfect time to hire.

There is never a perfect time to launch.

There is never a perfect time to rest.

If you are waiting for the moment when life and business align perfectly, you are going to wait forever.

Today I want to talk about what to do when life and business collide. Because the answer is not control.

The answer is better leadership.

Time Stamps:

(0:16) So Many IFCA Students Are Pregnant Right Now

(0:40) Never A Perfect Time For Anything

(3:56) Leading Through This Phase

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🚀 Watch Our 3 Minute Video on How to Unlock An Extra $30k/Month In Your Online Fitness Coaching Business In Just 90 Days - Or We'll Coach You For Free!

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Sales is not just a business skill.

Sometimes it is the moment where someone finally faces reality.

And I'm going to say something intense, but I mean it.

My dad died of a heart attack when he was 59. He had terrible lifestyle habits.

If someone would have got on the phone with him and been like, bro, no, you're not stopping, quitting smoking a week from now. You're stopping today. You're going to leave your family.

If someone went in on him, he'd probably still be alive today.

That's what I want you to sit with and why you need to learn sales with a DGAF attitude.

Time Stamps:

(0:40) Sales Is When People Face Reality

(2:44) Recent Open Hours Call

(4:55) If You Care, You Will Dig

(7:38) Remind Myself Of My Dad

(10:03) Getting Out Of Your Ego

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🚀 Watch Our 3 Minute Video on How to Unlock An Extra $30k/Month In Your Online Fitness Coaching Business In Just 90 Days - Or We'll Coach You For Free!

----------------

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Utilizing referrals is an absolute game changer as a lead generation strategy because it is the only one that compounds and costs you nothing. What it does require though is great product and a great system on the backend and we're here to provide tips on both today. We'll talk about why referrals matter, why you aren't getting referrals, and some common pitfalls to avoid.

Topics Include:

- Automated Referral Process

- Why Referrals Matter

- Why You Aren't Getting Referrals

- Keys to Improving Your Product

- Flintstones vs Jetsons

- Client Gifts

- Common Pitfalls

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🚀 Watch Our 3 Minute Video on How to Unlock An Extra $30k/Month In Your Online Fitness Coaching Business In Just 90 Days - Or We'll Coach You For Free!

----------------

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Feel like sometimes wasting your time with content? Don't feel like you're engaging with your ideal client the way you want? Today's episode aims to change that as we talk about 3 easy hacks within your content to truly connect with people interested in your coaching service.

Topics include:

- What You're Missing in Your Marketing

- Woods Analogy

- Content vs Copy Difference

- Putting This Into Action

- PAS Framework

- Quick Story

- Episode 253

- Tag Us on Instagram

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🔥 Want us to help you get your first or next 5 clients in 5 days — for just $5?

Join the $5 Client-Getting Challenge and get the exact system we use with our students to book 5+ high-paying clients without ads or cold DMs.

👉 Click Here to Join The 5-Day Challenge

Prefer to Watch?

Subscribe to our YouTube channel for full video episodes and exclusive behind-the-scenes content →

👉 https://www.youtube.com/@jordandugger

Want support + free training?

Join 4,000+ online coaches inside our private Facebook group + unlock the free "5 Clients in 5 Days" mini-course

👉 Join the Fitness Business Secrets Group

🚀 Want to scale to $10k–$30k/month?

Watch our 3-minute video to see how we help you install a plug-and-play "Client Engine" that brings in dream clients on autopilot.

👉 Watch the 3-Minute Video

Before I had kids, I thought parenting was about teaching them.

Teaching them discipline.

Teaching them kindness.

Teaching them confidence.

Teaching them how to behave.

What I did not realize… Parenting is not about teaching.

It's about being exposed.

Motherhood exposed my impatience.

My control issues.

My nervous system.

My ego.

My marriage.

My priorities.

Today I want to share 7 of the biggest lessons parenting has taught me so far and please DM me if any or all resonate with you!

Time Stamps:

(0:45) What Motherhood Has Exposed In Me

(2:19) Lesson 1: Your Nervous System Is The Real Parent

(5:46) Lesson 2: You Cannot Control Everything

(7:52) Lesson #3: Ambition and Motherhood Are Not Enemies

(9:47) Lesson 4: Your Marriage Becomes The Foundation or The Fracture

(11:43) Lesson #5: Guilt Is Optional. Intention Is Not

(14:12) Lesson #6: Kids Don't Need Perfection. They Need Repair

(15:39) Lesson #7: The Small Moments Are The Real Ones

----------

🤖 Want to Steal Our 10 Proven Viral Post Templates + An AI Agent That Turns Them Into 30 Days of Personalized Client-Getting Content In Just 15 Minutes?

Get Instant Access To 10 Plug-And-Play Post Templates + A Custom AI Content Agent

👉 Click Here For Instant Access

🔥 Want us to help you get your first or next 5 clients in 5 days — for just $5?

Join the $5 Client-Getting Challenge and get the exact system we use with our students to book 5+ high-paying clients without ads or cold DMs.

👉 Click Here to Join The 5-Day Challenge

Prefer to Watch?

Subscribe to our YouTube channel for full video episodes and exclusive behind-the-scenes content →

👉 https://www.youtube.com/@jordandugger

Want support + free training?

Join 4,000+ online coaches inside our private Facebook group + unlock the free "5 Clients in 5 Days" mini-course

👉 Join the Fitness Business Secrets Group

🚀 Want to scale to $10k–$30k/month?

Watch our 3-minute video to see how we help you install a plug-and-play "Client Engine" that brings in dream clients on autopilot.

👉 Watch the 3-Minute Video

Resilience is not grinding harder.

Resilience is staying.

And most entrepreneurs don't fail because they're incapable.

They fail because they leave too early.

Emotionally.

Mentally.

Sometimes physically.

So today we're talking about the two traits nobody brags about on Instagram:

Resilience and patience.

If you're in a slower season right now, or you feel like things are not moving as fast as you want… this episode is for you.

Time Stamps:

(0:15) A Talk You Need At Any Stage of Business

(2:17) What Resiliency Really Is

(4:08) Patience Is Trust Compounding Over Time

(6:00) Fear Is A Compass

(8:20) Clarifying Massive Action

(9:52) Protect Your Mental Inbox

(11:13) Your Top 3 Priorities

----------

🤖 Want to Steal Our 10 Proven Viral Post Templates + An AI Agent That Turns Them Into 30 Days of Personalized Client-Getting Content In Just 15 Minutes?

Get Instant Access To 10 Plug-And-Play Post Templates + A Custom AI Content Agent

👉 Click Here For Instant Access

🔥 Want us to help you get your first or next 5 clients in 5 days — for just $5?

Join the $5 Client-Getting Challenge and get the exact system we use with our students to book 5+ high-paying clients without ads or cold DMs.

👉 Click Here to Join The 5-Day Challenge

Prefer to Watch?

Subscribe to our YouTube channel for full video episodes and exclusive behind-the-scenes content →

👉 https://www.youtube.com/@jordandugger

Want support + free training?

Join 4,000+ online coaches inside our private Facebook group + unlock the free "5 Clients in 5 Days" mini-course

👉 Join the Fitness Business Secrets Group

🚀 Want to scale to $10k–$30k/month?

Watch our 3-minute video to see how we help you install a plug-and-play "Client Engine" that brings in dream clients on autopilot.

👉 Watch the 3-Minute Video

If you're frustrated in your business right now…

It's probably not because you're lazy. It's probably not because you're bad at coaching. And it's probably not because the market is "saturated."

It's because you're solving the wrong problem for the phase you're in.

And today, I'm going to break down the three phases of business growth and exactly what you should be focusing on in each one. What gets you to 5K is not what gets you to 20K. What gets you to 20K will absolutely break your business at 100K.

Time Stamps:

(0:28) The Three Phases of Business

(2:11) The Starter Phase - (0-5k)

(5:12) The Growth Phase - (5-15k)

(8:20) The Scaling Phase - (15k - The Moon)

(12:59) Recapping

----------

🤖 Want to Steal Our 10 Proven Viral Post Templates + An AI Agent That Turns Them Into 30 Days of Personalized Client-Getting Content In Just 15 Minutes?

Get Instant Access To 10 Plug-And-Play Post Templates + A Custom AI Content Agent

👉 Click Here For Instant Access

🔥 Want us to help you get your first or next 5 clients in 5 days — for just $5?

Join the $5 Client-Getting Challenge and get the exact system we use with our students to book 5+ high-paying clients without ads or cold DMs.

👉 Click Here to Join The 5-Day Challenge

Prefer to Watch?

Subscribe to our YouTube channel for full video episodes and exclusive behind-the-scenes content →

👉 https://www.youtube.com/@jordandugger

Want support + free training?

Join 4,000+ online coaches inside our private Facebook group + unlock the free "5 Clients in 5 Days" mini-course

👉 Join the Fitness Business Secrets Group

🚀 Want to scale to $10k–$30k/month?

Watch our 3-minute video to see how we help you install a plug-and-play "Client Engine" that brings in dream clients on autopilot.

👉 Watch the 3-Minute Video