If you want to sell in this new market, you're gonna want to listen to this episode and take notes. I'm going to explain why buyers are different in 2025, how to handle some common objections using emphatic and compassionate techniques that work now, and why you need to shift with a shifting industry.

Time Stamps:

(0:16) Why Buyers Are Different in 2025

(1:43) Our Shifting Industry

(4:30) "I Can't Afford It"

(6:55) Spousal Objection

(9:15) "I Need To Think About It"

(14:12) DM Me "Sales" For Resources

----------

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Very tactical episode today all around the 3 phases you'll go through if you intend to scale your online fitness coaching business. There are no skipping steps here and I'll explain why and what to do at each phase.

Time Stamps:

(0:23) If You're New Here

(1:03) The Stages

(1:20) The Starter Phase

(5:53) The Growth Phase

(7:15) The Scaling Phase

----------

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If your ads aren't performing like they used to, it's not you. Things are feeling weird right now and this episode will hopefully turn the tide for you in both strategy and mindset. We'll cover some quick checklist items for your ads, why client testimonial ads crush and what to ask, why you should go after better prospects, and more.

Time Stamps:

(0:50) Ad Performance Stalling?

(3:26) Quick Checklist

(5:00) Client Testimonial Ads

(6:25) Hiring A Closer Question

(7:50) Closing % Down and DM Conversation Friction

(8:45) Better Prospects, Not More

(12:15) Scholarship Referral Question

(15:20) What We Do Inside of IFCA

----------

🔥 Want us to help you get your first or next 5 clients in 5 days — for just $5?

Join the $5 Client-Getting Challenge and get the exact system we use with our students to book 5+ high-paying clients without ads or cold DMs.

👉 Click Here to Join The 5-Day Challenge

Prefer to Watch?

Subscribe to our YouTube channel for full video episodes and exclusive behind-the-scenes content →

👉 https://www.youtube.com/@jordandugger

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Nothing kills a coach's confidence and spirit more than getting on calls with a bunch of broke ass bitches am I right? Somewhat joking aside, if this is you, there is a way out and this episode is the exact blueprint to do that. We'll talk about why you have broke, weak, or no show leads filling up your calendar, how to qualify them earlier and better, how to re-offer the right way, how ads play into all of this, and more!

Time Stamps:

(0:45) Reality Check On Your Systems

(2:35) Broke, No Shows, and Weak Ass Leads

(5:30) Finding A Clear Pain Point Or Move On

(6:02) Qualify Earlier

(8:50) The Coaching Hat Frame

(11:00) Re-Offer The Right Way

(13:10) Running Ads

(14:30) Your DM's As An Assembly Line

(18:20) Quick Recap

----------

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Look, I'll be honest with you… I started this competition prep for one reason, and it's probably not what you think.

Yeah, I'm going to look shredded, and yes, I'm revealing my full protocol today — including the macros, meals, peptides, PEDs, training, everything….

But the real reason?

I felt like I was getting soft…. And doing too much shit that was seeking comfort…

Drinking, staying up too late, doom scrolling…

In the book 'The Comfort Crisis' … Michael Ester says…

"We're living sheltered, sterile, temperature-controlled, underchallenged lives." — Michael Easter, The Comfort Crisis

That hit me.

When everything is easy, you lose the adaptations that make you strong.

If you're lacking motivation, I honestly think you should diet—or even prep for a show. Here's why:

Everyone wants more motivation. But motivation isn't something you wait around for—it's literally a feedback loop you can hack.

I'll share my entire protocol with you in today's episode so if you are at all interested in taking your performance to the next level, make sure you have pen and paper during this episode.

Time Stamps:

(0:05) Full Prep Breakdown

(2:25) Embarrassing Side Story

(3:03) The Full Breakdown

(5:30) Pre-Workout Protocol

(9:54) Supplements

(11:42) More Peptides

(13:01) PED's

(14:20) Insulin Syringe

(16:40) Training Split

(17:50) Why You Should Do Hard Things

----------

🔥 Want us to help you get your first or next 5 clients in 5 days — for just $5?

Join the $5 Client-Getting Challenge and get the exact system we use with our students to book 5+ high-paying clients without ads or cold DMs.

👉 Click Here to Join The 5-Day Challenge

Prefer to Watch?

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👉 https://www.youtube.com/@jordandugger

Want support + free training?

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Watch our 3-minute video to see how we help you install a plug-and-play "Client Engine" that brings in dream clients on autopilot.

👉 Watch the 3-Minute Video

This might be the episode that finally convinces you to raise your prices. I want to share a short clip from our State of The Union address we have for all our our IFCA clients and what I like to call the Intrinsic Worth law. We will breakdown each component so you'll understand what you need to work on and why you're holding back from reaching your ultimate potential.

Time Stamps:

(1:10) Miami Mansion Story

(4:40) The Intrinsic Worth Law

(6:57) Money Mindset

(9:10) Ruthless Conviction and Belief

(10:28) Value and Relating

(12:00) Impact Skills

----------

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👉 https://www.youtube.com/@jordandugger

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🚀 Want to scale to $10k–$30k/month?

Watch our 3-minute video to see how we help you install a plug-and-play "Client Engine" that brings in dream clients on autopilot.

👉 Watch the 3-Minute Video

When should you let your ad ride and when should you cut the cord and shut it down? If you are running ads or are just starting to run ads, this is a common question we get a lot inside of IFCA and instead of giving you theory, I want to give you actual student examples and what we suggested for them to do. I'll cover everything from ad performance, tech issues, what funnels are working best right now, when to build out a VSL for your offer, and much more!

Time Stamps:

(2:24) What Happened On A Recent Ad Call Inside of IFCA

(7:25) Tactics and Takeaways From Years of Running Ads

(11:35) Why You Shouldn't Start With A VSL

(15:37) Mindset Wrap-up Around Ads

----------

🔥 Want us to help you get your first or next 5 clients in 5 days — for just $5?

Join the $5 Client-Getting Challenge and get the exact system we use with our students to book 5+ high-paying clients without ads or cold DMs.

👉 Click Here to Join The 5-Day Challenge

Prefer to Watch?

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👉 https://www.youtube.com/@jordandugger

Want support + free training?

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👉 Join the Fitness Business Secrets Group

🚀 Want to scale to $10k–$30k/month?

Watch our 3-minute video to see how we help you install a plug-and-play "Client Engine" that brings in dream clients on autopilot.

👉 Watch the 3-Minute Video

Everyone thinks low-ticket is the easy entry point to online coaching. The $39 program, the $97 challenge, or the $120/month membership. But I'm here to tell you… it's actually SO much harder to build a business that way. And I know because I've lived it.

In today's episode, I want to save you a lot of time and money and convince you why you should pursue the high ticket route when it comes to your coaching business. We'll go over the math, why sales are easier, the importance of human connection especially right now, and more!

Time Stamps:

(0:32) Why Low Ticket Is So Much Harder Than High Ticket

(2:05) When I First Started Online Coaching

(4:45) Perceived Value of Low Ticket vs High Ticket

(6:23) High Ticket Sales Are Easier

(7:07) Human Connection

(8:05) The Math

(10:15) Massive Audience or Brand Exception

----------

🔥 Want us to help you get your first or next 5 clients in 5 days — for just $5?

Join the $5 Client-Getting Challenge and get the exact system we use with our students to book 5+ high-paying clients without ads or cold DMs.

👉 Click Here to Join The 5-Day Challenge

Prefer to Watch?

Subscribe to our YouTube channel for full video episodes and exclusive behind-the-scenes content →

👉 https://www.youtube.com/@jordandugger

Want support + free training?

Join 4,000+ online coaches inside our private Facebook group + unlock the free "5 Clients in 5 Days" mini-course

👉 Join the Fitness Business Secrets Group

🚀 Want to scale to $10k–$30k/month?

Watch our 3-minute video to see how we help you install a plug-and-play "Client Engine" that brings in dream clients on autopilot.

👉 Watch the 3-Minute Video

When it comes to advertising about your business it's not either content or ads, it's both. In this episode, I'll explain the why and how plus what's been working for our students in IFCA. The more aware you are of today's concept, the better off you'll be in the future!

Time Stamps:

(0:28) Using Both Content and Ads

(2:50) The 3 Main Buckets You Need In Business

(3:40) What Is A Network?

(6:50) The Math with Leads

(7:48) The Fuel and Fire

----------

🔥 Want us to help you get your first or next 5 clients in 5 days — for just $5?

Join the $5 Client-Getting Challenge and get the exact system we use with our students to book 5+ high-paying clients without ads or cold DMs.

👉 Click Here to Join The 5-Day Challenge

Prefer to Watch?

Subscribe to our YouTube channel for full video episodes and exclusive behind-the-scenes content →

👉 https://www.youtube.com/@jordandugger

Want support + free training?

Join 4,000+ online coaches inside our private Facebook group + unlock the free "5 Clients in 5 Days" mini-course

👉 Join the Fitness Business Secrets Group

🚀 Want to scale to $10k–$30k/month?

Watch our 3-minute video to see how we help you install a plug-and-play "Client Engine" that brings in dream clients on autopilot.

👉 Watch the 3-Minute Video

Instagram just launched a new feature that will be a game changer for anyone selling a high ticket service like you. You can now use Instagram like a mini-sales funnel, linking back to a pinned post that sells your coaching. I'll break it all down in this episode along with how to structure that pinned post to maximize applications and show up rates.

Time Stamps:

(0:10) Views Don't Equal Clients

(1:28) Party Vibe

(1:44) IFCA's Offer

(2:02) Instagram's New Feature

(2:30) The Process

(3:50) Framework For The Pinned Post

----------

Click Here To See Step By Step What Joining IFCA Actually Looks Like

----------

🔥 Want us to help you get your first or next 5 clients in 5 days — for just $5?

Join the $5 Client-Getting Challenge and get the exact system we use with our students to book 5+ high-paying clients without ads or cold DMs.

👉 Click Here to Join The 5-Day Challenge

Prefer to Watch?

Subscribe to our YouTube channel for full video episodes and exclusive behind-the-scenes content →

👉 https://www.youtube.com/@jordandugger

Want support + free training?

Join 4,000+ online coaches inside our private Facebook group + unlock the free "5 Clients in 5 Days" mini-course

👉 Join the Fitness Business Secrets Group

🚀 Want to scale to $10k–$30k/month?

Watch our 3-minute video to see how we help you install a plug-and-play "Client Engine" that brings in dream clients on autopilot.

👉 Watch the 3-Minute Video