Steve Aitchison has a digital following of over 4 million people. He has combined his background in personal development with his expertise in social media, blogging, coaching to build his program, Your Digital Formula. Steve also utilizes social media as a way to inspire others to take an interest in their personal development, health, and success.

In this episode, we will be discussing:

• Growing a small product in a particular space
• The start of Steve’s first large project
• Steve’s utilization of Facebook to expand his self-help audience
• The moment Steve discovered the “Digital Formula”
• How Steve adapts to Facebook’s changes
• Steve’s secret formula for creating viral videos
• The importance of making your content good from the very start
• How to make videos that can be repurposed
• Knowing the approaches that work for you

Resources Mentioned in This Episode:

• Your Digital Formula
• Coupon Code: Mitch
• Guided Mind
• Steve's Facebook Videos
• Audioblocks
• Videoblocks
• Dreamstime
• The Ultimate Sales Machine: Turbocharge Your Business with Relentless Focus on 12 Key Strategies by Chet Holmes

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