Join host Arjun Pillai, cofounder and CEO of DocketAI, for a conversation with Steve Armenti on his transition from sales to marketing and his tenure at Google and DigitalOcean.

In this conversation, they examine the evolving nature of marketing in the age of AI and the shift away from conventional lead-generation models toward a more sophisticated, account-based approach. 

In an era of increasing complexity, Steve makes the case for cross-functional collaboration as a necessity for driving operational efficiency and sustainable growth.

Chapters

00:00 Journey into Marketing and Sales

10:18 Navigating Uncertainty in Marketing

12:22 Shifts in Go-to-Market Leadership

14:09 Inefficiencies in the Revenue Funnel

19:30 The Role of AI in Sales Development

24:27 The Importance of Data Infrastructure