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Steve Brossman from SteveBrossman.com talking about How to Sell Yourself When You ARE Your Brand.

Steve and Mary discussed the importance of understanding customers' pain points and the value of collaborative selling, with Steve sharing examples of successful collaborations. They also explored the potential for expanding strategic alliances and creating clarity around their offerings. Lastly, they discussed the promotion of upcoming workshops and the need for Mary to monetize her social media impressions, with Steve offering to help her with self-selling secrets in the

Understanding Pain Points and Collaboration

Steve and Mary discussed the importance of understanding potential customers' pain points and the value of their offerings. Steve emphasized the need for a collaborative approach in selling, rather than imposing one's knowledge on others. He shared examples of how this approach had helped others, such as a life coach who increased her sales and a professional salesperson who secured a half-million-dollar deal. Steve also introduced the concept of a "bankable story" and the idea of creating a visual blueprint to facilitate collaboration. Mary agreed, highlighting the benefits of expanding strategic alliances and creating clarity around one's offerings.

Collaboration and Upcoming Workshop Promotion

In the meeting, Mary and Steve discussed the potential for collaboration and the promotion of upcoming workshops. Steve offered to help Mary with her social media engagement and suggested setting her up as an affiliate for their workshops.