One size fits all doesn't even work for socks, so it won't in sales.

Steve shares his thoughts on how 'people buy from companies of people' and gives a great example of trust.

He talks about the number of priorites senior executives have and how to affect those.

We also ponder why SEO doesn't work and Swindon won't win the Premiership...

Key insights include: trust is earned, help customers succeed, and making teams work.

Learn more at https://linktr.ee/fredcopestake and connect with Steve at https://www.linkedin.com/in/stevehallsydney/