Finding what makes you or your brand stand out is the mission of Steve Pratt's new endeavour The Department of Differentiation. 

Launched with partners Jennifer Ouano, one of Pratt's former co-founders at Pacific Content, and Deborah Coll - an executive strategist who has worked with 980 CKNW, the Vancouver Canucks and Grizzlies, and Expedia - the new company aims to help organizations set themselves apart in the crowded consumer landscape, offering what they're calling "Competitive Differentiation Strategy." 

We welcome Steve Pratt to this episode of Broadcast Dialogue - The Podcast to talk about finding value in 'weird' and how his background in branded podcast content is informing his differentiation work.

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