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Steve Sinha is the Chief Operating Officer of the Australian Alliance for Data Leadership. Steve shares his views of the role and challenges of using data to inform media, marketing and customer experience management and how the hype and reality gap exists not because of technology but the slow pace of marketing transformation.
https://www.trinityp3.com/2019/03/data-in-media-marketing-cx-management/
5
77 ratings
Steve Sinha is the Chief Operating Officer of the Australian Alliance for Data Leadership. Steve shares his views of the role and challenges of using data to inform media, marketing and customer experience management and how the hype and reality gap exists not because of technology but the slow pace of marketing transformation.
https://www.trinityp3.com/2019/03/data-in-media-marketing-cx-management/
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