This is a reflection on John 12:20-33. In John's gospel (a collage made of memories of Jesus and theological reflections) we hear Jesus talk in either-or terms (characteristic of John's gospel) about finding/loosing, loving/hating life. The point is that a life clung to, for the sake of self, is as fruitless as an unplanted (unhurried) seed, but a life lived for others is like a planted (buried) seed: it bears fruit.