In this episode of Delegate That! Podcast, Steven Wittholt, Director of Brand Development and Distributor Relationships at Stable Storefronts, explains how entrepreneurs can delegate e-commerce operations while building predictable online income. He shares how wholesale buying, scale, and disciplined systems replace hands-on management, reduce risk, and support long-term growth on major marketplaces. Learn practical insight for business leaders seeking efficiency through smart delegation. Listen now on all major platforms!

“You can only scale so much working out of a kitchen or dining room table before operational limits prevent meaningful long-term business growth.”

Meet the guest: Steven Wittholt is a wholesale buyer and Director of Brand Development with nearly three decades of Wall Street financial advisory experience. He specializes in helping entrepreneurs scale online retail operations through disciplined buying, supplier relationships, and long-term marketplace strategy. His work focuses on delegation, operational stability, and predictable growth in e-commerce. 

What you will learn:

• (00:00) Highlight
• (00:27) Introduction
• (04:01) Scaling limits
• (05:49) Budget planning
• (07:57) Store setup
• (09:27) Product selection
• (11:44) Hands off model
• (27:55) Closing thoughts

𝗟𝗶𝘀𝘁𝗲𝗻 𝗼𝗻 𝗔𝗽𝗽𝗹𝗲 𝗣𝗼𝗱𝗰𝗮𝘀𝘁𝘀, 𝗦𝗽𝗼𝘁𝗶𝗳𝘆 𝗼𝗿 𝗮𝗻𝘆 𝗺𝗮𝗷𝗼𝗿 𝗽𝗹𝗮𝘁𝗳𝗼𝗿𝗺.

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