Sticks and Bricks Podcast

Today, I’ve invited Kelly Bosetti to join me to talk about creating a digital marketing strategy for your home building business. Kelly is the President of CEA Marketing – a multi-year award-winning digital marketing agency – and I couldn’t be more excited to have her as a guest!

What is really interesting about our conversation is that we discuss how the process of designing this digital marketing strategy actually is BIGGER than just marketing. It oozes through your entire organization and can really set you on a path to be a better home builder.

If you want to learn more about Kelly and what she does, here's her website:  CEAMarketing.com

Today, I’m sharing my conversation with Nicole Landau – owner of Landau Consulting Services – who helps home builders and construction companies with their accounting needs. And – since she’s also a Certified Fraud Expert – you’ll want to listen closely.

We discuss how so many home builders want to run their businesses as lean as possible. Naturally, that often leads to keeping key parts of the business staffed with only one or two people. And – those very small staffs often wear many hats and their duties cross over into other parts of the business.

It makes sense that you want to keep staff count low. But – how does that affect the employees in that understaffed department.  And – what risks are you putting on your entire company by keeping your staff numbers low?

How do you get additional help when you don’t think you can afford more staff? And are there any alternatives out there?

Chances are good that these thoughts might be going through your head, too. So, sit back and hear how a professional dedicated to helping you explore these very real issues that so many home builders wrestle with every day.

I’m sure you’ll find Nicole well-qualified to share her expertise.   You can find her company here:  http://www.landauconsultingsolutions.com/

If you've ever done business with a friend - even a best friend - you probably did things a little differently than you did for your typical customer.  And - if your friendship is strong enough - that friend will provide honest and straightforward feedback to you.

I've been fortunate enough to have been best friends with Jason Minick for 35 years.  A few years back, he became my customer when I built a new home for him and his wife.  In this episode, we take the time to discuss the situations that came up when we did business together - and - come to terms with some tips that will help home builders in every transaction.

Jason owns his own successful corporate photography/video (of which I've been a customer) - so - he's able to provide an understanding from BOTH the customer AND the business owner in this unique situation.

I'd be remiss if I didn't include a link to his website - in case your business is in need of photography or video services.  You can visit his website at:  MinickPhotography.com for more information.  

For today’s episode, I sit down with Dan Levitan – a home building consultant who’s been in the industry for a few decades now – to talk about ways home builders can weather the storm of the next slowdown – whenever that may be.  

Dan shares 10 Steps that Home Builders should be taking NOW to recession-proof their company.

Dan’s steps are practical and easy to follow. You just need to take the time out of your busy schedule to take those steps so that your company can be ready to go if and when that next downturn hits.

Ever find yourself wondering what it's like to go through a merger or acquisition?  Or, maybe you're going through one right now.

In this episode, I have the opportunity to hear firsthand from Chris Hartley who is a leader for a Texas home builder that recently went through an acquisition by a leading national home builder. 

We discuss how roles have changed - and - how the news was relayed to employees and customers about the transition.  And Chris gives tips on anyone else who may be thinking about - or going through - a merger or acquisition of their own (whether they're they Buying Company - OR - the Selling Company).

Thank you so much for checking out my podcast!

This is a quick recording to give you an idea of what to expect if you subscribe to this podcast - and - who I am.