Do you find yourself: unseen, unheard, and unimportant because your content isn’t getting any attention; bored and frustrated because you’re not sure how to make your content interesting; and feeling untrustworthy and unsure because you don’t know how to come across as an expert? Then this episode is for you! 

You will learn: 

* What is the difference between sticky content and monopoly content? * How do you make sticky content? * How to balance your content plan depending on your current goals.

Highlights in this episode:

[00:00:06] – Know like and trust.

[00:01:20] – What is content.

[00:03:05] – What is sticky content.

[00:07:44] – Why do i talk about monopoly content.

[00:10:20] – Monopoly on steroids.

[00:12:01] – Creating sticky content.

[00:15:13] – Your brand promise.

[00:16:13] – The importance of having a best client.

[00:18:04] – Know your best clients.

[00:20:16] – Thinking differently about your problem.

[00:23:29] – Thank you for listening.

Blog Post

We’re going to be talking all things content and definitions today because there’s a lot of misconceptions out there. And if we’re going to use content as the backbone, the cornerstone of our authentic automated marketing plan, we should probably have a good baseline that we’re all coming from. So in this article, we’re going to be defining what content is, the difference between sticky content and monopoly content, and how to balance your content plan depending on your current business goals.

What Is Content?

So let’s dive into what is content. Content, very simply put, is anything you’re putting out there. That webinar, that summit you appeared on, an Instagram post, that cringeworthy TikTok you filmed last weekend would really prefer no one to ever see… All of those things are content.

But also the email you just wrote to your list a few days ago. Beyond that, that post you put on LinkedIn, even if it’s just sharing somebody else’s post, all of those things are content.

Content, very simply put, is anything you’re putting out there.

And when I talk about content in this article, I want to make it very clear anything you share is content, but sometimes you share off the cuff things. Here, I’m talking about the intentional content. And when I’m talking about intentional content, I’m not necessarily including something I legitimately posted on Instagram stories yesterday, which was the beautiful Portland City escape, Mount Hood, hazy in the distance, and my lunch in the foreground with a simple caption of “lunch with a view.”

Am I sharing a little bit of my life showing you that, yes, I go places and I do things and I enjoy things? I am. I am sharing my life, and I’m helping you make a connection with me. But that’s not intentional content, and there’s a time and place for that. But that’s not what I’m talking about in this article. I’m talking about sticky content and monopoly content.

So let’s dive into those definitions. And some of these definitions will come from past articles and podcast episodes.