Google has announced that they're changing direction on cookies.  Instead of eliminating third-party tracking cookies, they're going to make it easier for customers to disable them.

Meanwhile, the market has already shifted away from a direct attribution model.  That presents a number of challenges for both founders and their investors.

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If you've got a comment or question for the show, you can e-mail us at [email protected].  You can find Paul and Ed  online @paulsingh and @pizzainmotion.