What separates great retail organizations from the rest? Strong Pro Sales doesn't happen by accident—it happens through relationships, consistency, and a commitment to serving professional customers. In this episode, Art Freedman, Mike Costello, and Rob Feiler share practical strategies and real-world experiences to help leaders build a Pro Sales culture that drives growth and earns customer loyalty. Real conversations. Real retail. Real leadership.

Most companies think onboarding ends after the first day or first week. Great leaders know that's when it really begins.

In this episode of Still In The Fight, Art Freedman, Mike Costello, and Rob Feiler discuss why onboarding is one of the most overlooked drivers of long-term success. They share real-world stories and practical ideas on how to welcome new team members, build confidence, create meaningful connections, and set people up to succeed from day one.

Whether you're leading a single store or an entire organization, you'll walk away with actionable insights that can improve retention, strengthen culture, and help new employees become engaged, productive members of your team.

Because great teams aren't hired—they're developed.

Every journey has a starting point. In our first episode of Still In The Fight, we share how three people from different backgrounds—consulting, executive leadership, and sales—came together through decades of friendship, trust, and a shared passion for helping people grow. We talk about the experiences that shaped us, why we decided to start this podcast, and what you can expect from future conversations. If you've ever believed that leadership is a journey of continual learning, this is where our story begins. Welcome to Still In The Fight.