Also known as "Shiny Object Syndrome" refers to both wanting to buy this next new thing that we think is going to improve our life or solve our problems. Or alternatively, it could have been like seeing someone doing something really well and thinking, wow, I could, I should do that. However, for entrepreneurs that are starting out, getting distracted by these new things can set you back financially or in focusing on the important things you need to.
In this episode (our first of Season 2!) Courtney confesses the last time she was tempted to invest in something shiny and exciting while Fifa talks about how she invested in something that moved her business forward. Sam gives tips for how to avoid shiny object syndrome and why you need to get the return on the coaches, programs, and things you choose to invest in.