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STO 06: The Facts, The Myths, The Legends of Marketing Attribution
Attribution part 1...
Yeah, this is not as sexy but man it is important to understand.
The Big Question - Would you rather make $1000 dollars and not know exactly “how” they heard about you, or make $250 and be able to tell exactly how they found you and converted?
A few other topics we cover:
“You can absolutely track everything everywhere”
“Everyone else has attribution figured out”
“There is one perfect attribution model”
“Google, Facebook, Etc all have cross device taken care of”
First click and last click is all the same. NOT.
“All channels attribute conversions the same way”
View all episodes
By Bryant Garvin & Jay LeishmanAttribution part 1...
Yeah, this is not as sexy but man it is important to understand.
The Big Question - Would you rather make $1000 dollars and not know exactly “how” they heard about you, or make $250 and be able to tell exactly how they found you and converted?
A few other topics we cover:
“You can absolutely track everything everywhere”
“Everyone else has attribution figured out”
“There is one perfect attribution model”
“Google, Facebook, Etc all have cross device taken care of”
First click and last click is all the same. NOT.
“All channels attribute conversions the same way”