listen as we dive down and deep with John Belcher.

We talk about all the deep topics with YouTube, Facebook, and multichannel scaling. 

John Belcher was a former Google employee who was tired of the system and went out to create better success for his clients using paid ads.

Fast forward today, and he's now a partner with Adskills.com with Justin Brooke.

Happy listening.

Promise us you won't run multiple pixels for one ad account on your website. We break down this process and why this is a terrible idea.

Are you making these mistakes in your AdWords account?

3 reasons your Facebook ads suck.

We break down a few ideas around getting married before dating, images make or break the show, and getting contextually congruent.

Does Adwords track conversions based on last click in Adwords? Does Display and YouTube get thrown into the consideration for "attribution"? 

What about Facebook, or Bing, or Yahoo? Does how they report attribution impact how you optimize?

One of the things that I constantly have to educate executives on is what the difference between brand search and non-brand search is.

Think of it this way nonbrand search is a keyword or search query that does not contain a brand in it. One example would be someone searching for "hotel in San Diego". Notice how there isn't a "hotel brand" in that search?

A branded keyword or search query WOULD contain a brand in the query. So instead of "hotel in San Diego", the user may search for "hilton hotel San Diego". 

Usually someone is searching for a brand, if they are loyal, or have been doing research and finally decided that they want to purchase. These searches most of the time are VERY close to converting and so should be managed much differently than nonbrand search.

We go over this crazy- The worst ad spends story ever.

Go to the story - http://adage.com/article/cmo-strategy/p-g-slashe/309936/

Look, don't use data as a crutch. 

It’s easy to get sucked into the data

But data can’t be the only way you make decisions, and you can’t use it as a crutch. The best marketers are all about using data to influence, but critical thinking and understanding of people to make strategy and marketing decisions

What are some ways people use data as a crutch?

Sure you should try for that, but eventually, if you don’t make decisions things will stagnate and you will never move forward

Million different ways looking at data. Their way is the only way.

Making decisions on date ranges, when to optimize, attribution windows

Only making decisions if things are statistically significant and not moving if they aren’t

Always fall back on the trackable data to prove points