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Does Adwords track conversions based on last click in Adwords? Does Display and YouTube get thrown into the consideration for "attribution"? What about Facebook, or Bing, or Yahoo? Does how they report attribution impact how you optimize?
By Bryant Garvin & Jay LeishmanDoes Adwords track conversions based on last click in Adwords? Does Display and YouTube get thrown into the consideration for "attribution"? What about Facebook, or Bing, or Yahoo? Does how they report attribution impact how you optimize?