The reality is that online advertising takes science, magic, and some guessing.

Did he say guessing? Yep, there is some of that.

In this episode we touch on:

• How does science happen?
• How does Magic happen?
• Adhoc vs. strategized campaigns.
• Be flexible and do stuff in the moment

When you run ads, the worst thing you can do is get emotional in your optimization or testing process. Just be level headed and have a set of rules in place.

A few things we talk about:

• How is ads like trading stocks
• The trick to ads is be objective

• Have a set of rules
• Patience
• Vanity Metric & Targeting
• When to confidently make a optimization decision

Attribution part 1...

Yeah, this is not as sexy but man it is important to understand.

The Big Question - Would you rather make $1000 dollars and not know exactly “how” they heard about you, or make $250 and be able to tell exactly how they found you and converted?

A few other topics we cover:

“You can absolutely track everything everywhere”

“Everyone else has attribution figured out”

“There is one perfect attribution model”

“Google, Facebook, Etc all have cross device taken care of”

First click and last click is all the same. NOT.

“All channels attribute conversions the same way”

This episode talks about Jay's trip to meet with the head auction team at Facebook's Austin offices.

Jay and Bryant talk about the algorithm and how it works and how you can use it to your advantage to get better results.

Key Performance Indicators are the life blood of successful businesses and marketers. Making sure you know which KPIs matter for your business and how to track and analyze them will determine your long-term success. In this episode of the Stack The Odds Show we will dig into KPIs and things you need to make sure you are setup for success in the long run.

Have you got your tracking all set up properly?

Look, we know tracking is not sexy. But, we can guarantee not having tracking at all is super un- sexy and costly.

Learn how to scale properly, how to look at your numbers better and how to interpret those numbers with confidence.

So you want to run ads. Cool.

Do these things first before you spend a dime on ads and thank us later.

You're welcome.