Today we'll discuss one of the most iconic candy company's out there - Hershey.  Did you know that Hershey now sells more than just chocolate and candies?  We discuss the history of Hershey, the basics of the business model, and the company's future prospects.

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Our second mental model in the podcast is the circle of competence.  It is incredibly powerful if understood and applied.  How much do you know, and how much do you think you know?  Knowing the difference is key.  Today we discuss:

• What your circle of competence is
• How understanding the circle of competence can help you as an investor
• How failing to recognize your circle of competence can potentially hurt you as an investor

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The offspring of Altria, Phillip Morris International is one of the world's largest tobacco producers.  It was spun off in 2008 and is making headway in switching over from its traditional products to RRPs (reduced risk products), which heat tobacco but do not burn it.

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Today we talk about America's largest tobacco company - over the decades it has been one of the most profitable stocks in the history of the U.S. stock market.

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What's one of the most influential media companies in the world?  It's beloved by millions, and the stories told through its business have been in the hearts and minds of many people for decades.  Today we discuss one of the most dominant entertainment companies in the world.

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Today we continue our discussion of the major credit card companies, and we're looking at American Express.  It has a storied history and has changed it's approach throughout the decades.  Now it's a credit card powerhouse that is also a massive bank (it's kind of like Discover's big brother).  In this episode we explore the past and present of the company, as well as some ideas about its future outlook.

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