Strategic planning is a formidable task. It’s downright daunting in the current macroeconomic climate. How can you say with confidence, “Here’s how we’re going to grow from $X million to $2X or $3X million in ARR”?

This question was at the heart of my conversation with Marcus Bragg, COO at Netlify, which was named to the Forbes Cloud 100 list of the world’s top private cloud companies. In this discussion, we covered questions such as:

* How do you align with your board on a revenue plan?

* How do you incorporate riskier bets into the plan — especially when the macro-environment presents more risk?

* How do you motivate your team members to pursue moonshots while also not making them feel like they’re going to get fired if the experiment fails?

You can listen to the podcast or read the lightly edited transcript. Let’s dive in!

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