When your ideas are tapped out, we've got more! Welcome to the FIRST episode of MAPPED OUT – your GPS to breakthrough growth. In this premiere episode, we're diving deep into the world of goal-setting that actually moves the needle for your business.

Episode Highlights

[00:00:01] Welcome to Mapped Out - Your marketing GPS 

[00:01:42] Meet Lauren: Founder of Brand Good Time, content marketing & web design expert 

[00:02:34] Meet Aurrie: Founder of Hopson Rae, bringing corporate & agency expertise 

[00:03:30] The serendipitous Instagram connection that started it all 

[00:08:11] Why most marketing goals fail (hint: it's not about ambition) 

[00:11:08] Using AI as your team member, not your crutch 

[00:20:43] The game-changing framework: Needle Moving Matrix 

[00:24:17] How to gamify your business goals with a Bingo strategy 

[00:28:53] Building the plane while flying it: an actionable example 

[00:37:22] When to "fire fast" on failing strategies

What You'll Learn

• Why traditional goal-setting often fails and how to fix it
• How to connect marketing KPIs to real business outcomes
• A practical framework for organizing your marketing priorities
• Creative ways to maintain team accountability
• Crisis-proofing your marketing strategy
• How to pivot without losing momentum

Meet Your Hosts

Lauren Loreto

• Founder of Brand Good Time
• Specializes in content marketing and web design
• Takes a full-funnel approach to marketing
• Website: brandgoodtime.com
• Instagram: @brandgoodtime
• LinkedIn: in/laurenloreto

Aurrie Hicks

• Founder of Hopson Rae
• 7+ years of agency ownership
• Expert in digital content, organic social media, and branding
• Website: hopsonrae.com
• Instagram: @hopsonrae
• LinkedIn: in/aurriehicks

Resources Mentioned

• 10X is Easier Than 2X (Book reference)
• ChatGPT
• Claude AI

Connect With Us
Join the conversation and share your marketing journey with us! Tag us on IG @mappedoutpod using #MappedOutPodcast and let us know your biggest takeaways from this episode.

Subscribe now wherever you get your podcasts, and don't forget to leave a review if you enjoyed this episode!

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