Tired of abandoned content calendars and posts that get three likes from your mom (sweet, but not the target audience right)? In this episode, Lauren and Aurrie break down how to create a content plan that actually drives results instead of collecting digital dust. They share practical strategies for defining content pillars, focusing on quality over quantity, and planning in 30-day chunks that will save your sanity while keeping your marketing fresh and effective.

Episode Highlights

• [00:00:32] Introduction to content planning and overcoming shiny object syndrome
• [00:02:20] Why most content plans fail: they're built for marketers, not actual humans
• [00:04:04] Breaking free from rigid posting schedules and focusing on quality
• [00:05:41] Understanding content pillars and how they organize your marketing
• [00:07:25] Defining your content goals: awareness, engagement, leads, or conversions
• [00:08:19] The importance of actually knowing your audience (not just thinking you do)
• [00:13:58] Which metrics actually matter vs. vanity metrics you should ignore
• [00:18:29] Why email signups are the new currency (and better than followers)
• [00:22:46] Planning in 30-day chunks to save your sanity and stay strategic
• [00:31:31] The one core idea, five formats approach to content repurposing
• [00:34:12] Signs your content plan is a dumpster fire and when to burn it all down
• [00:38:15] Examples of creative content that drove unexpected results

What You'll Learn

• How to define meaningful content pillars that drive your business goals
• Why quality trumps quantity when it comes to content creation
• The truth about metrics that matter vs. vanity metrics
• How to speak directly to your audience instead of talking to yourself
• Methods for planning content in 30-day chunks instead of chaotic weekly plans
• Strategies for repurposing one piece of content into multiple formats
• Warning signs that your content strategy isn't working
• Why being consistent matters more than being perfect

Meet Your Hosts

Lauren Loreto

• Founder of Brand Good Time
• Expert in content marketing and web design
• Website: brandgoodtime.com
• Instagram: @brandgoodtime

Aurrie Hicks

• Founder of Hopson Rae
• Expert in digital content and brand strategy
• Website: hopsonrae.com
• Instagram: @hopsonrae

Resources Mentioned

• Berkeley Sweetapple (legal services for online businesses, and this week’s sponsor! Use code MAPPEDOUT for 25% off your contract templates at https://berkleysweetapple.com/)
• Many Chats (automated DM program)

Connect With Us

Have questions about your content marketing? Our DMs are open! Visit mappedoutpod.com for more episodes and to connect with us. Tag us in your content (@mappedoutpod) and we'll repost it!

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