Is your marketing COMPLETELY drowning in complexity? In this episode, Lauren and Aurrie break down how to cut through the chaos and create streamlined systems that actually deliver results. From automating client communication to eliminating unnecessary approval steps, you'll learn about practical frameworks for simplifying your operations without sacrificing quality or personal touch. Whether you're running a small business or managing a department in a larger organization, these strategies will help you focus your efforts on what truly matters—and ditch the rest.

Episode Highlights

[00:01:15] The challenges of overcomplicated systems and how they develop over time
 [00:04:02] The three-phase approach to simplification: refinement, testing, and scaling
 [00:05:31] Why quarterly planning beats annual planning for simplicity
 [00:07:16] The 80/20 rule in marketing: focusing on what actually drives results
 [00:10:22] When your systems support vs. when they suffocate your team
 [00:13:30] The death of content by too many internal reviews
 [00:15:22] How automating client ticketing can transform your workflow
 [00:17:48] Using AI for complex routing logic and technical solutions
 [00:22:51] The importance of team alignment in simplification efforts
 [00:28:00] Signs your team is misaligned (and what to do about it)
 [00:34:04] Step-by-step framework for simplifying your marketing operations
 [00:42:26] Real examples of over-complications that nearly broke us

What You'll Learn

• How to identify what's broken in your current processes and fix it
• The danger of reactive marketing and how to push back effectively
• Why quarterly planning is more efficient than annual forecasting
• How to create effective SOPs using AI and Loom recordings
• Ways to automate workflows without losing the personal touch
• How to identify and eliminate bottlenecks in your processes
• The right way to conduct project retrospectives
• When to get on a video call instead of trading written feedback
• Simple frameworks for auditing your current systems

Meet Your Hosts

Lauren Loreto

• Founder of Brand Good Time
• Expert in content marketing and web design
• Website: brandgoodtime.com
• Instagram: @brandgoodtime

Aurrie Hicks

• Founder of Hopson Rae
• Expert in digital content and brand strategy
• Website: hopsonrae.com
• Instagram: @hopsonrae

Resources Mentioned

• Berkeley Sweetapple (legal services for online businesses and this week's sponsor! Use code MAPPEDOUT for 25% off contract templates at berkleysweetapple.com)
• Monday.com
• ChatGPT
• Loom
• Toggle time tracking

Connect With Us

Have questions about simplifying your marketing operations? Our DMs are open! Visit mappedoutpod.com for more episodes and to connect with us.

Share your simplified process diagrams with us by tagging @mappedoutpod using #MappedOutPodcast on social media!

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