Billion Dollar Sellers

Stop Amazon from wasting your ad spend

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June 2nd, 2025

Summary: Kevin King explores how to sell to win with the 5 levels of market sophistication, Amazon's AI upgrade for understanding customer search intent, and strategies to prevent Amazon from wasting your advertising budget on ineffective off-Amazon placements.

Key Points Discussed:

  • The 5 levels of market sophistication and how to position products accordingly
  • MaryRuth's Level 4 strategy with dissolvable strips vs traditional gummies
  • Barrière's Level 5 approach using story and design for vitamin patches
  • Amazon's AI upgrade that interprets negation queries (e.g., "no laces" → "slip-on shoes")
  • How to analyze and block off-Amazon ad placements for better spend efficiency
  • Using the Amazon deny list to control where your ads appear
  • Copywriting insights from $200M+ in email revenue
  • America's record customs revenues reaching over $22 billion in May

    • Links Mentioned:

    • Misfits webinar "The Wizard of Ads"
    • Amazon Science doc on negation query rewriting
    • BDSN Mystery Link
    • Amazon Ads deny list template
    • IP Moat - counterfeit protection

      • Hot Picks:

      • Amazon inventory management lets vendors sell fake supplements
      • Amazon rolls out demographic data at the ASIN level for sellers
      • Amazon limits how sellers can message buyers
      • How Amazon FBA changed the e-com logistics playbook

        • Stump Bezos Answer: Six cargo ships sank in 2024

        Find us at BillionDollarSellers.com Follow me on Twitter and LinkedIn.

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        Billion Dollar SellersBy Kevin King