Episode 188 - Stop Assuming This - Create Better Workplace Culture with Roy Reid

Roy Reid, executive coach and author of The Trust Transformation, explains how he became obsessed with identifying how trust works and translating that into a system for others. His model was severely tested in 2019 when he survived a medical trauma, forcing him to rebuild trust first within himself to achieve resilience and restore balance in his personal life. Now he shares this work to help organizations transform their culture.

Key Takeaways

• Trust is essential for building sustainable relationships and should be your true leadership operating system.

• The biggest mistake leaders make is assuming trust is present due to their title, leading to problems like high turnover.

• Transformational trust is driven by two factors—emotion and experience—leading to four attributes: trustworthiness, authenticity, dependability, and influence.

• We must build trust from the inside out, taking responsibility for improving relationships and keeping our promises consistently.

• Authenticity requires six key ingredients: clarity, respect, candor, forgiveness, transparency, and consistency.

Resources

Roy Reid is an executive coach and author of The Trust Transformation. His evidence-based training program, which was launched in 2017 with Dr. Omayra Mansfield, has run about 7,000 people through the system to date. He works with organizations such as Orlando International Airport and the American Pet Products Association.

Roy also offers an online audit composed of 20 questions that scores how trust is showing up in one's personal and professional life on a 1 to 100 scale.

• Website: https://www.RoyWReid.com

• LinkedIn: https://www.linkedin.com/in/royreid/

• Instagram: @royreidapr https://www.instagram.com/royreidapr/

• The Trust Transformation: https://TheTrustTransformation.com

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