This Being HUMN Episode Highlight comes from Episode 1: The 5 Biggest Marketing Mistakes, where Rob and Curt reveal why so many marketers waste money chasing tactics that don’t work.

They discuss:

• Why desperation-mode marketing never delivers
• The problem with chasing “silver bullet” solutions
• How empathy and insight should guide your strategy
• Practical steps to focus on tactics that actually drive growth

👉 Learn more about building strategy-first marketing at gowithhumn.com