Business Of Social

Stop Blaming Gen-Z—Your Content Just Sucks


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“Gen Z just has no attention span.” Nope. Your content just sucks.

In this episode, David Brickley breaks down why short attention spans aren’t a generational issue—they’re a boring content issue. If your video isn’t grabbing attention, it’s not because your audience is too distracted. It’s because your content isn’t good enough.

🔥 This episode covers:

  • Why blaming Gen Z is lazy marketing

  • The myth of “15-second attention spans”

  • What binge-watching and podcasting prove about content length

  • Why value and storytelling matter more than format

  • How to stop making excuses and start making content people actually want

📺 If they’ll watch 8 hours of Netflix or 3 hours of a podcast, they’ll watch you—if it’s worth their time.

#ContentStrategy #GenZMarketing #AudienceEngagement #BusinessOfSocial #STNDigital

Interested in becoming a guest on the podcast? Reach out to our team at [email protected]

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STN Digital is a social-first marketing agency that specializes in launching brands and building highly engaged audiences.

          ➡Check us out: https://www.stndigital.com/

          ➡Get in touch with our team: https://www.stndigital.com/contact/

 

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Want more insights? Follow David:

 

TikTok: https://www.tiktok.com/@davidbrickley

Twitter: https://twitter.com/DavidjBrickley

LinkedIn: http://www.linkedin.com/in/brickley

Instagram: http://instagram.com/davidjbrickley

Facebook: https://www.facebook.com/davidjamesbrickley

 

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Business Of SocialBy David Brickley

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