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Stop Calling it Spamming! Why Email Marketing is still a Powerful Marketing Tool
In this episode, I tackle something I hear constantly – "I don't want to spam people." I'm tackling this mindset head-on because it's holding so many short-term rental and glamping site owners back from using one of the most powerful marketing tools available to them. Yes, even more powerful than social media!
I'll walk you through what actually counts as spam, how GDPR actually works for your business rather than against it, and why a small engaged list will always outperform a massive uninterested one. We'll also cover the three questions you should ask before hitting send on any email campaign.
If you've been avoiding email marketing because you're terrified about being annoying your past guests or getting GDPR wrong, this episode will help you see it differently.
Email marketing isn't spam when it's done right – it's just good old hospitality.
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Key Takeaways:
- Sending emails to subscribers who opted in is NOT spam – it's permission-based marketing
- Email marketing returns £36-42 for every £1 spent, compared to £2.80 from social media
- A small engaged email list will always outperform a large uninterested one
- Always include a working unsubscribe link and make it easy for people to opt out
- Before sending any email, ask: Is it timely? Is it relevant? Is it permission-based?
- Don't fear people unsubscribing – you don't want to pay to email people who aren't interested in hearing from anymore!
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Further resources:
Start email marketing with ease using Mail Chimp - access step-by-step training in my marketing club membership
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Do you have a marketing roadmap for your business?
No more winging it and feeling like you are in constant marketing chaos! Create your easy-to-follow marketing roadmap for the year ahead. My Direct Bookings Bootcamp is now available ON DEMAND! Let’s make this the best year yet for direct bookings! Head to my website for more info.
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What would you do with an extra £20k+ in your holiday business?
I've saved £100k in commission in 5 years by taking 100% direct bookings and now I show Airbnb hosts, holiday cottage and glampsite owners how to do the same.
It is easier than you think to move to 70%+ direct bookings.
If you currently rely on Airbnb or another online agent (OTA), take Sarah's FREE quiz here - it's time to give them the boot!
---
Connect with Sarah:
Website
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View all episodes
By Sarah OrchardIn this episode, I tackle something I hear constantly – "I don't want to spam people." I'm tackling this mindset head-on because it's holding so many short-term rental and glamping site owners back from using one of the most powerful marketing tools available to them. Yes, even more powerful than social media!
I'll walk you through what actually counts as spam, how GDPR actually works for your business rather than against it, and why a small engaged list will always outperform a massive uninterested one. We'll also cover the three questions you should ask before hitting send on any email campaign.
If you've been avoiding email marketing because you're terrified about being annoying your past guests or getting GDPR wrong, this episode will help you see it differently.
Email marketing isn't spam when it's done right – it's just good old hospitality.
---
Key Takeaways:
- Sending emails to subscribers who opted in is NOT spam – it's permission-based marketing
- Email marketing returns £36-42 for every £1 spent, compared to £2.80 from social media
- A small engaged email list will always outperform a large uninterested one
- Always include a working unsubscribe link and make it easy for people to opt out
- Before sending any email, ask: Is it timely? Is it relevant? Is it permission-based?
- Don't fear people unsubscribing – you don't want to pay to email people who aren't interested in hearing from anymore!
---
Further resources:
Start email marketing with ease using Mail Chimp - access step-by-step training in my marketing club membership
---
Do you have a marketing roadmap for your business?
No more winging it and feeling like you are in constant marketing chaos! Create your easy-to-follow marketing roadmap for the year ahead. My Direct Bookings Bootcamp is now available ON DEMAND! Let’s make this the best year yet for direct bookings! Head to my website for more info.
---
What would you do with an extra £20k+ in your holiday business?
I've saved £100k in commission in 5 years by taking 100% direct bookings and now I show Airbnb hosts, holiday cottage and glampsite owners how to do the same.
It is easier than you think to move to 70%+ direct bookings.
If you currently rely on Airbnb or another online agent (OTA), take Sarah's FREE quiz here - it's time to give them the boot!
---
Connect with Sarah:
Website
---