#revopswithanedge #revenueoperations #marketing #peterwheeler

J Peter Wheeler Is an innovator, proud failpreneur, strategic marketer, process improver, and sales enabler driving positive impact. Peter joins Pete Jansons on the Revenue Operations Podcast The SAASHoles to discuss Product Led Marketing as well as the the following:

0:00

1:53 Shout Outs

2:46 Show Start

2:50 pitchslap.org

3:32 goodchat.org

5:02 Spam Calls

6:41 Hey Good Chat

9:00 2023 Challenges how can we can get more money from current customers

9:48 Peter start in the Car Industry

10:40 What goes on in the back groom of car sales manager?

11:48 Carmax and Tesla Example

12:20 SAAS/Car Industry Analogy Platform

13:00 Product Led Growth

13:58 BDR calling you right after a web visit

14:30 Reverse Churn

15:58 Right Formula for Product Led Growth

17:18 Canva PLG/Fremium example

19:05 Bolt on Pricing versus tiers

22:27 Do you let people out of deals?

24:22 Free book whencoffeeandkalecompete.com/ Don't do annoying things when selling, create a relationship first

26:00 Trust with Prospect in order to give you data to show your product is worth it

27:20 Stop pushing features when selling/Use Product Led Growth

28:00 Old School Sales

28:50 What feedback are you looking for?

30:40 Kenneth Ward Selling sustainably 4 tiers of customers educarmag.com/business/sales/sales-introduction/

31:50 Product Led Growth Structure

32:33 Commercially Supported Open Source

34:37 3 Year Contract Risk

35:22 Building The Journey

35:45 STOP CALLING YOUR CUSTOMER A PARTNER

37:29 Have we made sales too complicated? Trauma Destroys Trust!

41:00 Things getting Simpler

42:20 It's a crummy employment environment

43:18 Jobs To Be Done/Peter Wheeler current role

44:31 Peter Wheeler marketing experience working with DOLBY Sound

47:00 We are dropping the ball