If you’ve ever thought, “I just need a cute logo and some brand colors,” this episode is going to blow your mind! Lindsay is interviewing Patrick Sanders and Darcy Walker of Tuo Studio, the branding team behind her rebrand from City Chic Real Estate to Reverie Residential. We break down what real branding is, how to uncover your core belief, and why your visuals should be the final step—not the first. We also talk about how AI can help you execute your brand more consistently once your foundation is solid.

What You’ll Learn:

• Why your logo is not your brand (and what agents get wrong about branding)
• How to build a real estate brand that’s more than a color palette
• What a brand actually is: your promise, positioning, messaging, and client experience
• How the brand discovery process works and why it feels like “brand therapy”
• What core beliefs, messaging pillars, and manifestos are—and why strong brands need them
• Why generic, mass-appeal branding hurts boutique brokerages and agent teams
• How to use AI tools for branding to stay consistent without losing authenticity
• How to act as the creative director of your brand across marketing and social media

Branding isn’t about fonts, logos, or Canva templates—it’s about clarity, consistency, and the emotional promise you make to your clients. This conversation will help you understand the deeper strategy behind real estate branding and give you a framework for building a brand that truly stands out.

Learn more about:

•  Tuo Studio: www.tuo.studio
•  Custom ChatGPT for Real Estate Course: happyagent.co/academy

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