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Stop Chasing AI Rankings And Fix Your Search Strategy
In this episode of E-coffee with Experts, our host Austin Willman talks with Tom Skinner, Co-founder & Managing Director, Go Up Ltd, to break down what’s really happening in search right now, and why many AI tracking tools are creating more confusion than clarity.
We dive into why traditional SEO metrics can’t simply be copied into AI search, the risks of chasing vanity AI rankings, and how brands should instead focus on what actually drives organic growth: strong fundamentals, clear messaging, and digital PR.
Tom shares how Go Up has ranked top 3 for “SEO agency London” for nearly a decade, why backlinks and brand mentions matter more than ever, and how agencies should rethink client reporting in a post-AI world. We also discuss Rand Fishkin’s recent AI visibility research, the dangers of black-hat listicle manipulation, and why SEO and GEO should never be treated as separate strategies.
If you’re a founder, agency owner, or marketer trying to understand how AI is changing search — without falling for hype — this episode is for you.
Get access to 250k+ link connections and build your website authority with us: https://www.digitalwebsolutions.com/
In this episode, we discuss:
00:00 - 01:45: AI Visibility vs Traditional SEO
01:45 - 04:30: Why AI Ranking Tools Don’t Really Work
04:30 - 07:05: Tracking ChatGPT Traffic With GA4
07:05 - 09:40: When Clients Use AI To Challenge Agencies
09:40 - 12:00: The Risk Of AI Shortcuts In Business
12:00 - 15:20: How Go Up Wins Clients Through SEO
15:20 - 17:45: Ranking Top 3 For SEO Agency London
17:45 - 20:30: Why Digital PR Is More Important Now
20:30 - 23:15: Mentions vs Backlinks In The AI Era
23:15 - 26:10: Are AI Listicles Gaming The System?
26:10 - 28:10: SEO And GEO Should Work Together
28:10 - 30:49: Advice For Agencies In The AI Age
Connect with Tom Skinner
https://www.linkedin.com/in/thomascharlesskinner/
http://goup.co.uk/
FOLLOW US
Website: https://www.digitalwebsolutions.com/
Facebook: https://www.facebook.com/digiwebsol
Instagram: https://www.instagram.com/dws_global
LinkedIn: https://www.linkedin.com/company/digital-web-solutions./
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By Digital Web SolutionsIn this episode of E-coffee with Experts, our host Austin Willman talks with Tom Skinner, Co-founder & Managing Director, Go Up Ltd, to break down what’s really happening in search right now, and why many AI tracking tools are creating more confusion than clarity.
We dive into why traditional SEO metrics can’t simply be copied into AI search, the risks of chasing vanity AI rankings, and how brands should instead focus on what actually drives organic growth: strong fundamentals, clear messaging, and digital PR.
Tom shares how Go Up has ranked top 3 for “SEO agency London” for nearly a decade, why backlinks and brand mentions matter more than ever, and how agencies should rethink client reporting in a post-AI world. We also discuss Rand Fishkin’s recent AI visibility research, the dangers of black-hat listicle manipulation, and why SEO and GEO should never be treated as separate strategies.
If you’re a founder, agency owner, or marketer trying to understand how AI is changing search — without falling for hype — this episode is for you.
Get access to 250k+ link connections and build your website authority with us: https://www.digitalwebsolutions.com/
In this episode, we discuss:
00:00 - 01:45: AI Visibility vs Traditional SEO
01:45 - 04:30: Why AI Ranking Tools Don’t Really Work
04:30 - 07:05: Tracking ChatGPT Traffic With GA4
07:05 - 09:40: When Clients Use AI To Challenge Agencies
09:40 - 12:00: The Risk Of AI Shortcuts In Business
12:00 - 15:20: How Go Up Wins Clients Through SEO
15:20 - 17:45: Ranking Top 3 For SEO Agency London
17:45 - 20:30: Why Digital PR Is More Important Now
20:30 - 23:15: Mentions vs Backlinks In The AI Era
23:15 - 26:10: Are AI Listicles Gaming The System?
26:10 - 28:10: SEO And GEO Should Work Together
28:10 - 30:49: Advice For Agencies In The AI Age
Connect with Tom Skinner
https://www.linkedin.com/in/thomascharlesskinner/
http://goup.co.uk/
FOLLOW US
Website: https://www.digitalwebsolutions.com/
Facebook: https://www.facebook.com/digiwebsol
Instagram: https://www.instagram.com/dws_global
LinkedIn: https://www.linkedin.com/company/digital-web-solutions./